Digital Marketing Executive

Role Overview

Join House Of D2C as a Digital Marketing Executive based in Patna, Bihar. The role involves planning, executing, and optimizing digital ad campaigns primarily on Meta platforms (Facebook and Instagram) as well as Google Ads. You will be responsible for improving campaign Return on Ad Spend (ROAS), coordinating with creative designers, and crafting audience targeting and A/B testing strategies.

Core Responsibilities

• Plan, launch, and optimize campaigns on Meta Ads platforms including Facebook and Instagram.
• Manage Google Ads campaigns encompassing Search, Shopping, and Performance Max.
• Continuously monitor campaign metrics to enhance ROAS.
• Develop audience segmentation strategies and conduct A/B tests to improve campaign effectiveness.
• Collaborate with design teams to develop engaging ad creatives.
• Analyze campaign performance data to produce comprehensive reports.
• Implement marketing strategies on Shopify and other eCommerce platforms.
• Keep up to date with emerging trends and best practices in digital marketing.

Candidate Requirements

• 0 to 3 years of experience in digital or performance marketing.
• Basic familiarity with Meta Ads and Google Ads platforms.
• Knowledge of Shopify and eCommerce marketing is advantageous.
• Strong analytical and problem-solving abilities.
• Effective communication skills and capability to work collaboratively.
• Eagerness to learn and grow within a dynamic agency environment.

Preferred Technical Skills

• Proficiency with Meta Ads Manager.
• Experience with Google Ads and Google Analytics (GA4).
• Familiarity with Google Tag Manager (GTM).
• Competency in Excel or Google Sheets.
• Understanding of Shopify platform.
• Basic knowledge of Facebook Pixel, Conversions API, and tracking mechanisms.

Benefits

• Opportunity to work alongside fast-growing direct-to-consumer brands.
• Hands-on exposure to managing live advertising budgets.
• Mentorship and learning from experienced digital marketing professionals.
• Growth opportunities linked to performance outcomes.
• A friendly and growth-oriented workplace culture.