Digital Marketing and Performance Marketing Executive

Overview

We are seeking a Digital Marketing and Performance Marketing Executive to plan, implement, and manage our digital presence across multiple online channels. The goal is to enhance brand recognition, increase engagement, and generate leads effectively.

Key Duties and Responsibilities

• Develop and manage digital campaigns encompassing SEO, SEM, social media, email marketing, and content creation.
• Oversee social media accounts including Instagram, Facebook, LinkedIn, YouTube, and X to expand audience reach and interaction.
• Create compelling content such as posts, blogs, emailers, advertisements, and collaborate with the design team on creatives.
• Handle Google My Business profile, monitor online reputation, and track brand mentions.
• Run and optimize Google Ads and Meta Ads campaigns at a fundamental level to maximize performance.
• Utilize Google Analytics and Search Console to monitor website traffic and evaluate performance metrics.
• Produce performance reports on a weekly and monthly basis and recommend strategic improvements.
• Coordinate efforts with designers, developers, and writers to ensure campaign success.
• Conduct Whatsapp marketing, SMS campaigns, and implement email automation workflows.
• Research competitors and stay informed of market trends.
• Plan, launch, and refine paid advertising campaigns across Google Ads platforms (Search, Display, YouTube, Shopping) and Meta Ads (Facebook, Instagram) with a focus on efficiency and ROI.
• Manage advertising budgets monthly to meet specific targets such as CPA, CPL, ROAS, and CTR.
• Perform keyword research, audience segmentation, and analyze competitor ads for strategic advantage.
• Create and test ad copy, creatives, and landing pages, including A/B testing for optimization.
• Set up and track conversions using Google Tag Manager, Meta Pixel, and analytics tools to monitor campaign effectiveness.
• Develop and analyze dashboards and reports daily, weekly, and monthly to oversee performance.
• Identify and improve weak campaigns through data-driven strategies.
• Manage retargeting and remarketing to boost conversion rates effectively.
• Collaborate with design teams to deliver high-performing ad creatives.
• Keep up-to-date with changes in platform algorithms, new advertising formats, and industry standards.
• Investigate additional marketing channels such as LinkedIn Ads, YouTube Ads, programmatic advertising, and influencer partnerships.

Qualifications and Skills Required

• Fundamental knowledge of SEO and SEM techniques.
• Experience with social media account management.
• Proficient in content creation and copywriting.
• Familiarity with Google Analytics (including GA4) and Google Search Console.
• Basic experience managing paid advertising campaigns on Google and Meta platforms.
• Comfortable using Canva or other basic graphic design tools.
• Experience with email marketing platforms such as Mailchimp or Zoho Campaigns.
• Hands-on expertise using Google Ads (Search, Display, Shopping, YouTube).
• Ability to set up and optimize campaigns with Meta Ads Manager including audience targeting.
• Knowledge of Google Tag Manager and conversion tracking implementations.
• Experience with A/B testing and creative experiments for campaign improvement.
• Proficient in Excel or Google Sheets for data analysis and reporting.
• Understanding of landing page user experience and conversion rate optimization fundamentals.