Digital Marketer

Company Overview

New Kanika Fashions, operating under Labelanjukumar, is a renowned manufacturer and supplier in the women's and kids' ethnic wear segment with three decades of expertise. We are inviting applications for a Digital Marketing Executive to enhance our digital footprint and boost online sales.

Key Responsibilities

• Oversee social media channels including Instagram, Facebook, YouTube, etc.
• Create, plan, and schedule varied content formats like posts, reels, and stories aligned with marketing campaigns.
• Strategize and run paid advertisements on Meta platforms (Facebook and Instagram).
• Collaborate with influencers, content creators, and models to strengthen brand messaging.
• Track and analyze website and social media metrics and campaign effectiveness.
• Support WhatsApp marketing efforts and engage with customers online.
• Develop innovative and creative content ideas for brand promotion initiatives.
• Work in tandem with sales and merchandising teams to align marketing efforts.

Preferred Skills and Knowledge

• Previous experience in fashion, apparel, or lifestyle brand marketing is advantageous.
• Familiarity with platforms like Shopify, Google Analytics, and SEO techniques is preferred.