CRM Executive - Luxury Boutique, Dublin

Role Overview

Joining Chanel as a CRM Executive, you will serve as the pivotal connection between the Marketing/CRM team and the boutique operations. Your mission involves centralizing and managing CRM efforts while fostering a client-centered culture throughout the sales team. By leveraging data, insights, and marketing strategies, you will empower Fashion Advisors to establish enduring client relationships on the sales floor.

Key Responsibilities

• Collaborate with Boutique Director to create and manage the Boutique CRM Action Plan focusing on client recruitment, retention, reactivation, and enhancement.
• Analyze performance trends and client insights via Power BI dashboards and communicate actionable findings with management.
• Engage in monthly CRM and marketing meetings to evaluate progress and adjust strategies.
• Contribute to client engagement workshops and seminars, disseminating best practices within the boutique.
• Provide reports on CRM activities, KPIs, and outcomes to both Marketing and Boutique Management.
• Deliver personalized coaching to Fashion Advisors to enhance their client relationship skills and sustainable client development.
• Oversee consistent and high-standard client communication, including appointment preparation and structured follow-up.
• Champion the adoption and effective use of CRM digital tools, offering guidance and conducting sessions on data quality and CRM best practices.
• Coordinate CRM routines and collaborate with CRM Ambassadors across boutiques.
• Manage monthly one-on-one CRM reviews with Fashion Advisors to discuss KPIs and clienteling tactics.
• Promote CRM visibility through presentations during morning briefs and engagement initiatives such as challenges.
• Organize entertainment and gifting activities, including budget oversight, inventory management, and client targeting.
• Collaborate with advisors to align client outreach with CRM marketing strategies and develop tailored client journey plans for top clients annually.
• Host and represent the boutique at events locally and internationally, managing client details, and logistics coordination.
• Interact with international counterparts for multi-market top client gifting and hospitality opportunities.
• Gather client responses and feedback to inform the Marketing/CRM teams.

Candidate Profile

• Background in luxury, premium retail, or high-service environments with experience in client development.
• Strong enthusiasm for CRM, clienteling, and data-driven decision-making.
• Proficient in digital tools, including Microsoft Excel, PowerPoint, and Word.
• Excellent organizational skills with an ability to work independently and coordinate a team.
• Clear communicator capable of delivering CRM insights effectively.
• Detail-oriented with a proactive approach to task execution and follow-up.

Personal Motivation

• Passionate about helping others create meaningful, long-term client relationships.
• Driven by utilizing data and insights to enhance client value.
• Enjoys fostering collaboration among teams and stakeholders.
• Committed to coaching and enabling colleagues to excel.
• Focused on designing inclusive, personalized, and unforgettable client experiences.

Learning and Development Opportunities

• Gain practical experience influencing CRM culture in a top luxury boutique.
• Deepen understanding of luxury clienteling strategies, tools, and best practices.
• Work closely with Boutique Management and the Marketing/CRM teams.
• Enhance skills in coordination, communication, and influence within a luxury retail setting.
• Contribute to sustainability initiatives aligned with the company’s key performance goals.

Employee Benefits

• Comprehensive private medical insurance inclusive of pre-existing conditions with family member options.
• Access to 24/7 online general practitioner consultations.
• Participation in a Cycle Scheme for tax-exempt bicycles and accessories.
• Financial security through pension plans, life assurance, and retail discounts across various vendors including supermarkets, gyms, and attractions.
• Support for mental health via employee assistance programs and support lines.
• Discounts on arts & culture events, exclusive product discounts, and employee-only sales.
• Recognition programs offering gifts, vouchers, and additional leave based on service milestones.

Inclusion and Diversity

Chanel is devoted to fostering an inclusive environment that nurtures individual growth and diversity, recognizing these as drivers for team effectiveness. All applicants are encouraged to apply to contribute their unique perspective and talent.