Creative Strategist - Paid Social and AI Content

About the Role

Join a rapidly expanding direct-to-consumer functional brand serving the GCC market as a Creative Strategist focused on paid social and AI-enhanced content. This position offers a competitive salary adjustable according to your experience and emphasizes a fast-paced environment valuing accountability and performance-based rewards.

Primary Responsibilities

• Lead creative strategy development for Meta, Snapchat, and TikTok platforms to amplify business growth.
• Conduct competitor analysis, customer insight research, and monitor emerging trends to spot new opportunities.
• Create compelling advertising angles, hooks, video and static ad scripts, briefs, and concepts, including expert-led and creator content.
• Oversee the weekly creative testing cycle, continuously generating and refining new messaging methods.
• Manage and direct the internal graphic design and video editing teams to maintain superior quality creatives.
• Collaborate with media buyers to analyze campaign performance and optimize scaling and adjustments.
• Track metrics such as Hook Rate, Hold Rate, CTR, CPA, and ROAS to measure impact.
• Leverage AI tools to expedite ideation and creative production processes daily.
• Develop scalable frameworks and standard operating procedures to support brand expansion in UAE and Saudi Arabia.

Essential Qualifications and Skills

• Demonstrated success as a Creative Strategist within DTC e-commerce brands.
• In-depth practical understanding of advertising on Meta, Snapchat, and TikTok.
• Fluent verbal and written Arabic skills to effectively connect with the GCC audience.
• Comprehensive knowledge of consumer psychology and regional purchasing habits in GCC markets.
• Experience using AI technologies to inspire content creation and facilitate rapid experimental testing.
• Proficient at crafting direct response-oriented video and static advertising concepts.
• Exposure to sectors like beauty, wellness, dietary supplements, or retail consumer goods is advantageous.