Content Strategy Director

About the Role

HOME Agency is a strategy-focused creative and marketing firm serving clients across consumer brands, nonprofits, healthcare, hospitality, tourism, arts, culture, and civic sectors. As a minority and women-owned agency, we prioritize trust, human connection, and story-driven marketing. We are seeking a mid to senior-level Content Strategy Director who excels at weaving a brand's story seamlessly through social media, PR, creative, and paid channels, ensuring a unified voice throughout.

Key Responsibilities

• Direct integrated content strategies for social, PR, and email initiatives for both clients and the agency.
• Convert brand positioning and key messaging into a cohesive, multi-channel content roadmap.
• Develop actionable content calendars and workflows to streamline team execution.
• Provide clear structure and guidance to account, production, and creative teams to maximize their effectiveness.
• Collaborate closely with creative and paid media teams to ensure content and messaging move as a consistent narrative.
• Define channel-specific voices and directions that reinforce a unified message at every touchpoint.
• Keep an active, authentic awareness of cultural trends including pop culture, sports, politics, and arts to inform client content strategies.
• Support and mentor those responsible for daily content and social media execution without personally producing every piece.
• Contribute strategic content insights in new business development and proposal processes.

Candidate Profile

• 8 to 10 years of agency experience in content strategy, integrated communications, or leadership roles.
• Experience building processes in startup environments rather than managing fully established systems.
• Proven expertise across multiple channels including social, PR, creative, digital, email, and paid content, with true integration.
• Strong familiarity with current cultural dynamics and how they impact media conversations.
• Successful history of designing and managing practical content calendars and systems.
• Exceptional storytelling and narrative skills adaptable to diverse audiences and mediums.
• Preferred experience working with mission-driven, nonprofit, tourism, and consumer brand sectors.
• Comfortable coaching content specialists and overseeing quality, rather than hands-on content production.
• Bachelor's degree or equivalent professional experience.
• Excellent communication skills with a proactive, over-communicative style.
• Proficient with collaboration and productivity tools such as Asana, Slack, and Google Suite.

Work Environment

The agency functions with a senior, collaborative culture emphasizing strategy, client partnership, and integrated delivery. The position is fully remote, offering flexible part-time to full-time hours depending on mutual fit. Responsiveness and accountability in content and channel management are essential.

Role Unsuitability

• This position is not for professionals with only social media management backgrounds lacking integrated strategy experience.
• Not suitable for candidates focused solely on paid media or performance marketing without brand storytelling leadership.
• Those who have managed content vendors but have not engaged in strategic content planning are not a good fit.
• Generalist marketers without multi-channel integration expertise should not apply.
• Candidates expecting a ready-made content calendar or system will not find this role suitable.
• Anyone who treats content as a post-strategy and creative add-on rather than as a core connector should consider other options.

About HOME Agency

HOME Agency is a strategy-driven creative partner to mission-oriented organizations and ambitious brands. Blending narrative clarity with measurable impact, we help clients enhance market standing, bolster stakeholder trust, and foster sustainable growth. Our expertise covers brand strategy, integrated campaign development, experiential marketing, and executive positioning. Operating as an extension of client leadership, we provide senior-level strategic thinking matched with focused execution. A highlight includes pioneering the Mission Meets Action Award, a $100,000 storytelling grant supporting nonprofits.

We are a small, founder-led team that values great people and meaningful work. If you seek impactful projects alongside a supportive team, HOME is the right environment.