Brand & Social Media Manager

Overview

We seek a driven and inventive Brand & Social Media Manager to amplify the personal brand of Scott Thomas and foster the expansion of The True Self Project. This role transcends routine social media management by strategically utilizing content to establish authority, build a committed audience, and generate meaningful influence.

Key Responsibilities

• Manage and continuously develop Scott Thomas's personal brand across major social media channels including TikTok, Instagram, Facebook, and YouTube, as well as emerging platforms.
• Strategize and oversee the production and publication of captivating content tailored to each platform's nuances while maintaining a coherent brand voice.
• Monitor social media trends, platform algorithm modifications, and innovative content formats to optimize audience engagement and reach.
• Design content pathways that advance key business goals such as growing the newsletter subscriber base, increasing YouTube viewership, supporting podcast launches, boosting live event attendance, promoting courses, and creating anticipation for upcoming book releases.
• Manage filming schedules, content calendars, and the execution of campaigns effectively.
• Collaborate with The Social PR and the wider team to implement brand partnerships, sponsorship initiatives, and commercial campaigns.
• Ensure authenticity, consistency, and alignment with The True Self Project's mission and values across all content.
• Analyze performance data and apply insights for continuous improvement of content strategies.

Candidate Profile

• Possess 3 to 5+ years of experience managing a personal brand, public figure, creator, or founder.
• Demonstrate a deep passion for personal development, positive mindset, and self-growth topics.
• Show proven success in crafting and managing high-impact content for platforms including TikTok, Instagram, Facebook, and YouTube.
• Have a strong grasp of social media strategy, audience expansion, and content marketing beyond simple content creation.
• Experienced in storytelling and community building as means for brand development.
• Exhibit excellent organizational and project management capabilities capable of juggling multiple tasks simultaneously.
• Possess exceptional communication skills and the ability to cultivate relationships.
• Successfully coordinate commercial campaigns in partnership with agencies and brands.
• Approach work with a proactive and creative attitude with meticulous attention to detail.

Why This Role?

Join a rapidly growing UK personal development brand and work closely with Scott Thomas, The Social PR, and The True Self Project team. The role offers a chance to impact millions through compelling content and transformational initiatives. The position is hybrid based in Greater Manchester, with expected travel for events.