Brand Manager

About Airtel Finance

Airtel Finance is among India's fastest expanding digital financial services platforms, offering customers loans, credit cards, credit insights, insurance, and payment solutions within the trusted Airtel ecosystem. The organization aims to build a financial services brand widely respected, trusted, and actively chosen by millions across India.

Role Overview

The Brand Manager's role surpasses conventional campaign creation to encompass shaping Airtel Finance's presence across culture, content, product offerings, and customer journeys. The role involves collaboration with product, growth, business, and leadership teams to foster brand affinity and accelerate growth.

Key Responsibilities

• Establish Airtel Finance's brand strategy and positioning for lending, payments, and financial services.
• Create engaging narratives that foster trust, preference, and visibility in a competitive market.
• Lead integrated marketing campaigns spanning digital, social, ATL, partnerships, and owned channels.
• Develop continuous content ecosystems that educate, inform, and capture attention.
• Implement creator and influencer marketing strategies to embed Airtel Finance in financial conversations.
• Leverage cultural trends and key moments to generate relevant, engaging brand experiences.
• Collaborate with product and growth teams to introduce new features and products effectively to the market.
• Design clear value propositions simplifying complex financial products into customer-centric benefits.
• Oversee end-to-end go-to-market strategies across app platforms, CRM, paid, and organic channels.
• Drive performance-based brand initiatives using digital platforms such as Meta, Google, and YouTube balancing brand building with measurable business goals.
• Regularly test, optimize, and scale campaigns informed by customer insights and data analytics.
• Foster organic audience growth via compelling storytelling across social media.
• Build engaged communities that encourage customer loyalty and advocacy.
• Integrate partnerships with creators, publishers, and ecosystem allies to amplify brand influence.
• Coordinate cross-functionally with product, design, analytics, growth, business, and executive teams to ensure consistent customer experiences.
• Manage agencies and creative partners to maintain high standards in campaign execution.
• Lead and nurture a high-performance team characterized by creativity and proactive action.

Candidate Profile

• Possesses 8 to 12+ years of experience in brand marketing, especially within fintech, banking, payments, ecommerce, or quick commerce sectors.
• Experienced in building modern digital brands beyond traditional advertising campaigns.
• Comprehends creator marketing, content strategy, and social-first brand development approaches.
• Practically knowledgeable about Meta, Google, and digital media ecosystems.
• Demonstrated success in feature marketing and new product introductions.
• Skilled in cultivating organic audiences, communities, and customer advocacy.
• Combines deep consumer insights with analytical reasoning and strong business sense.
• Thrives in dynamic, high-responsibility roles that encourage experimentation.
• Effective at inspiring teams, influencing stakeholders, and converting ambitious concepts into measurable results.

Why Join Airtel Finance?

This opportunity enables you to build a financial services brand from the ground up at one of India's most reliable brands combined with the agility and scale of a leading fintech platform. Your contributions will impact how millions of Indians access and trust financial products daily, engaging with a brand that merges culture-building, business growth, and lasting consumer influence.