Vice President - Marketing & Admissions (Residential Schools)

Position Overview

We seek a Vice President for Marketing & Admissions to establish and lead national demand generation, branding, and admissions funnels for an emerging Residential Schools division. This role involves developing strategies from inception to drive enrollment and brand reputation.

Key Responsibilities

• Devise and execute a comprehensive lead generation plan at the national level, utilizing digital platforms, aggregator partnerships, education fairs, and counsellor networks.
• Target and rank priority feeder markets including Tier 2 and 3 cities, defence family communities, Non-Resident Indian hubs, and regions with established boarding traditions.
• Develop and maintain referral channels, alumni and parent networks, and B2B partnerships such as consultants, relocation firms, corporate HR departments, and armed forces welfare organizations.
• Create and communicate a compelling brand narrative for residential schools focusing on safety, pastoral care, academic outcomes, and campus environment.
• Oversee the entire admissions process from initial inquiry through enrolment, managing a decision timeline that spans approximately 6 to 18 months.
• Set up centralized remote counselling using telephone and video calls, alongside managing on-site visit and stay-over programs.
• Monitor key performance metrics like Cost Per Lead (CPL), conversion rates from leads to visits and from visits to enrolment, and blended Customer Acquisition Cost (CAC) segmented by channels and markets.
• Gradually shift marketing channels towards organic growth, referrals, and partnerships to lower acquisition costs.
• Develop and maintain real-time dashboards to track expenditure, sales pipeline, and enrolment data to assist leadership decision-making.

Candidate Requirements

• A minimum of 8 years of experience in marketing and admissions, with at least 2 to 3 years specifically within residential or boarding schools.
• Proven success in filling boarding school seats from both domestic and international markets, with direct responsibility for enrollment management and CAC optimization.
• Strong capabilities in digital performance marketing and CRM-driven admissions funnel oversight.
• Experience targeting NRI communities and Tier 2-3 urban areas, including managing campaigns in vernacular languages, is a significant advantage.
• Readiness to undertake frequent travel to feeder markets and school campuses.

Additional Details

• Reporting directly to the Chief Marketing Officer.
• This role requires considerable field work and regular travel.
• Educational qualification: Master's degree or Post-Graduation is essential.
• Number of openings: 1
• Start Date: Immediate
• Contract Duration: 3 months
• Annual Salary Range: ₹1,600,000 to ₹2,000,000