Ticketing & Fan Engagement Manager

Overview

The Ticketing & Fan Engagement Manager is responsible for overseeing the entire ticketing and fan marketing experience at Al Ahli Club Company. This role manages the process from strategy and pricing through to sales, renewals, and engagement after matches. The position acts as a link between revenue goals and fan interaction, ensuring each ticket sold benefits both the Club's finances and the atmosphere during match days. It involves managing CRM segmentation, campaign execution, and ticketing programs to translate fan data into loyalty and increase ticket sales sustainably.

Main Duties

• Maintain Al Ahli Club Company’s brand integrity in all fan communications and campaigns.
• Work collaboratively with Marketing, Partnerships, and Matchday Operations to create a seamless fan experience.
• Ensure compliance with ticketing laws, data privacy, and commercial guidelines.
• Assist with post-match analytics and ongoing enhancements to ticketing and engagement activities.
• Promote a culture that values data-driven approaches and high performance within the team.
• Adhere to organizational policies and procedures at all times.
• Take full ownership of ticketing and fan marketing from product design and pricing to sales campaigns and follow-up engagement.
• Lead CRM strategies involving fan segmentation, behavior analysis, and tailored communications before and after matches.
• Develop and implement ticket pricing strategies, manage sales oversight, segmentation, and renewals.
• Conduct targeted surveys and fan engagement efforts to collect insights and deepen relationships with supporters.
• Supervise the Ticketing Senior Specialist to ensure effective daily operations and sales reporting.
• Coordinate with Marketing on promotional efforts and Partnerships on sponsor-related ticketing activations.
• Monitor and report on ticketing revenue, conversion rates, and engagement key performance indicators, utilizing data to improve outcomes.
• Explore and introduce new ticket products, packages, and engagement opportunities that boost revenue and fan satisfaction.

Qualifications

A Bachelor's degree in Marketing, Business Administration, or a related discipline is required.

Experience

• Between 6 and 8 years of experience in ticketing, CRM, fan engagement, or sports marketing, preferably in a professional sports club, entertainment venue, or live event environment.
• Demonstrated success in ticketing strategy, pricing, and campaign management.
• Experience managing CRM platforms and leveraging fan data to create personalized communications and enhance revenue.

Skills

• Strong strategic mindset capable of balancing commercial objectives with fan experience priorities.
• Advanced analytical ability to interpret data, create dashboards, and formulate data-based recommendations.
• Excellent project management and organizational abilities.
• Creativity and a fan-oriented approach driven by passion for sports and live events.
• Proficiency with CRM systems, ticketing platforms (such as Webook), and digital marketing tools.