Territory Sales Manager

About the company

Celsius Holdings, Inc. is a global consumer packaged goods company built around three brands: CELSIUS®, ALANI NU®, and ROCKSTAR®. The organization emphasizes a collaborative, inclusive, and innovative workplace where employees have a meaningful stake in the company’s success. Its mission is to help shape a modern energy category that blends performance, personality, and community.

Role summary

The Territory Sales Manager will lead retail sales execution across assigned markets for the CELSIUS® brand, working primarily in Grocery, Convenience, and Food Service channels. This is a field-based role focused on growing sales, strengthening distributor relationships, and increasing brand visibility through frequent store visits. The position requires travel within the assigned territory and is a driving role.

Assigned markets include Tampa, Orlando, St. Petersburg, and Pensacola, Florida. The role requires a valid U.S. driver’s license and passing an MVR screening. Store visits typically range from 12 to 15 per day.

Base pay for this position is $60,000 to $65,000 per year, plus incentives. Additional compensation may also include bonuses and restricted stock units, subject to company plans.

Responsibilities

• Improve execution of the “perfect store” standard by growing SKU distribution, shelf presence, displays, and promotional activity.
• Carry out the brand strategy across retail accounts in the assigned territory.
• Complete account audits, identify sales opportunities, and record findings through CRM tools.
• Work closely with distributor partners through route rides, blitz visits, and important account calls.
• Support regional and district sales initiatives when directed by leadership.
• Join weekly sales meetings to review results and set objectives.
• Track, meet, and report on daily, weekly, and quarterly performance metrics.

Requirements

• At least 1 year of experience in consumer goods sales, with preference for beverage, distributor sales, or similar fields.
• High school diploma or an equivalent qualification.
• Valid U.S. driver’s license and the ability to pass an MVR screening.
• Strong commercial awareness and an entrepreneurial approach to work.
• Comfort working in person with customers every day.
• Strong verbal and written communication abilities.
• Capability to present information and speak effectively to larger peer groups.
• Working knowledge of CRM platforms and field sales reporting systems.

Benefits

• Medical, dental, and vision coverage.
• Long-term and short-term disability insurance.
• Life insurance coverage.
• 10 vacation days per year, subject to the company’s accrual policy.
• 11 paid company holidays.
• 401(k) plan with company match.
• Identity theft protection and legal services.

Additional information

This is a full-time, onsite position based in St. Petersburg, Florida. It is a field-based driving role with assigned-market coverage. The company states that it reviews applications promptly and contacts highly qualified candidates for interviews.

Celsius Holdings is an equal opportunity employer and considers applicants without discrimination based on protected characteristics under applicable laws. If a disability requires assistance or a reasonable accommodation during the application process, candidates may contact careers@celsius.com.

The company notes that the job summary is intended to describe the general nature and level of the work and is not a complete list of duties, responsibilities, or qualifications.