Technical Sales Engineer

About the Role

We are seeking a technically proficient and client-oriented Technical Sales Engineer to enhance the sales of EV charging products, electrical devices, and complementary equipment within the Pune region. This full-time position reports to the Sales Manager or Business Head and focuses on the evolving EV charging and solar renewable sectors.

Responsibilities

• Identify and cultivate new business opportunities among customers, dealers, EPC firms, fleet owners, charging station operators, and institutional clients through networking, market analysis, and direct sales initiatives.
• Understand and analyze customer technical needs to recommend proper products and solutions, conduct detailed product demonstrations, presentations, and technical discussions to successfully close sales.
• Develop a strong knowledge of AC/DC EV chargers, including various power ratings like 7.4 kW to 180 kW and above, along with charger components such as connectors and communication protocols.
• Assist customers in selecting suitable chargers based on vehicle types, power supply, site conditions, usage patterns, and business models.
• Possess a fundamental understanding of electrical infrastructure including LT/HT systems, transformers, panels, cables, grounding, protection mechanisms, and related civil works necessary for installations.
• Produce detailed technical proposals, bills of quantity, quotations, and presentations; coordinate with engineering, procurement, and finance departments to formulate precise commercial offers.
• Participate in preparing responses to tenders and engage in technical and commercial negotiations to secure contracts.
• Conduct site visits to assess locations, prepare survey reports, and collaborate with installation teams during commissioning phases, providing technical assistance as needed.
• Manage customer support by resolving technical queries and working closely with service and engineering teams to address issues promptly.
• Maintain and grow relationships with existing customers to identify additional business opportunities.
• Monitor market and technology trends, competitor products, and pricing to propose strategic initiatives and discover new market segments.
• Engage with consultants, EPC contractors, OEMs, real estate developers, fleet operators, and governmental agencies to expand the customer base.
• Participate in industry events such as exhibitions, seminars, and conferences to establish a market presence.
• Maintain comprehensive records of customer interactions, sales pipelines, quotations, budgets, and forecasts using CRM systems.
• Regularly prepare sales performance reports and track key metrics such as lead conversion rates and customer retention.

Qualifications and Experience

• Diploma, Bachelor of Engineering (B.E.), or Bachelor of Technology (B.Tech) in Electrical, Electronics, Electrical & Electronics, Power Electronics, or related engineering fields.
• 2 to 5 years of experience in technical sales within electrical equipment, power electronics, EV charging, solar, UPS, or automation industries.
• Proficient understanding of electrical systems and components.
• Familiarity with MS Office applications, especially Excel and PowerPoint.
• Experience in preparing technical and commercial proposals is advantageous.

Preferred Technical Expertise

• Knowledge of EV AC/DC charging systems and standards such as CCS2 and Type 2.
• Understanding of power electronics, electrical panels, protection devices, transformers, and power distribution.
• Insight into HT/LT electrical systems, earthing, and electrical safety protocols.
• Exposure to solar photovoltaic (PV) systems and energy storage concepts is a plus.
• Basic familiarity with OCPP and charger communication standards is beneficial.
• Experience with AutoCAD and reading electrical drawings is advantageous.

Skills and Attributes

• Strong consultative sales and technical selling capabilities.
• Customer relationship management and lead generation proficiency.
• Effective negotiation and commercial acumen.
• Excellent presentation, demonstration, verbal, and written communication skills.
• Analytical problem-solving skills and the ability to interpret electrical specifications and diagrams.
• Willingness to travel frequently for customer engagement and site visits.
• Highly target-driven with a strong focus on meeting sales goals.

Performance Indicators

• Achievement of monthly and yearly sales targets.
• Success in acquiring new clients and converting leads to orders.
• Volume and value of quotations submitted.
• Growth of the sales pipeline and achievement of gross margins.
• Customer retention rates and repeat order procurement.
• Follow-up on collections and payments.
• Development of new channel partners and high customer satisfaction levels.