Social Media Marketing Executive

About Us

groa beauty, a newly launched brand under the UKLASH group in 2025, focuses on high-performance beauty products specially designed for Generation Z and Generation Alpha consumers. It combines over two decades of lash growth innovation with scientifically backed, prostaglandin-free, peptide-based formulas offered at an affordable price.

Role Overview

We are expanding our global presence and seek a dynamic, creative Social Media Marketing Executive to enhance our social and influencer strategies targeting Gen Z and Gen Alpha. This hybrid role involves creating engaging content, fostering community interaction, supporting influencers, and telling captivating brand stories across social platforms.

Key Responsibilities

• Manage and lead the social content calendar by incorporating trends, challenges, and product storytelling to maintain a fresh and engaging social presence.
• Plan, script, shoot, and edit social-first content, including short videos and live session recaps, aligned with brand campaigns and product launches, occasionally filming at retail locations.
• Schedule social media posts with on-brand captions reflecting the groa tone and monitor their performance closely.
• Engage with the community by responding to comments, fostering relationships, and cultivating a positive, inclusive environment.
• Create content for the Paid Ads Team to support paid social media strategies and collaborate on content boosting.
• Assist the Retail Team by providing content supporting ongoing retail partnerships and product launches.
• Analyze social media metrics and analytics to optimize content performance and meet KPIs.
• Participate in TikTok Live sessions to engage, educate, and entertain the audience.
• Stay informed on evolving social media trends, creators, and platform updates, bringing innovative ideas forward.
• Develop shot lists for social media-led brand photoshoots and assist in on-set execution.
• Design content rollout plans for events, new product developments, and campaigns.
• Support influencer and user-generated content (UGC) programs by sourcing creators and briefing content that fits groa’s channels.
• Attend influencer, consumer, and PR events to aid planning, setup, and content capture for groa’s platforms.
• Help identify relevant influencers for the global influencer team and assist with content briefing to ensure resonance across groa channels.

Candidate Profile

• Exude natural confidence and charisma on camera, with rapid thinking and the ability to connect with live audiences effectively.
• Deep familiarity and passion for social media trends, particularly within beauty, fashion, and lifestyle sectors.
• Proficient video editing skills, preferably with apps like CapCut or similar tools.
• Creative mindset with strong understanding of content strategy, social media performance metrics, and platform specifics.
• Excellent writing ability to develop engaging captions and brand-aligned copy.
• Proactive self-starter with the confidence to thrive remotely in a fast-paced creative environment.
• Genuine enthusiasm for beauty products and representing a brand with conviction.
• Experience marketing to US audiences is an advantageous addition.

Benefits and Culture

• Responsibility for shaping and owning a significant international market.
• Opportunity to be part of a vibrant, ambitious beauty brand experiencing rapid growth.
• Collaborative, creative, and energetic team environment.
• Early access to new product launches and industry insights.
• Flexible work arrangements and avenues for professional advancement.

Additional Information

This role includes a blend of creative content development, community management, influencer coordination, and support for live shopping initiatives such as TikTok Shop. The job is designed for an individual who is passionate about social media and beauty. The position is remote but requires occasional involvement in physical events or shoots. The company embraces empowerment, creativity, and community as core values.

Note: The job description is subject to change as per evolving business requirements.