Social Media Intern

About POP MART

Founded in 2010, POP MART is a global leader in trend culture and entertainment, focusing on IP development and creative incubation. The company nurtures emerging artists worldwide and has created popular IPs like MOLLY, SKULLPANDA, DIMOO, THE MONSTERS, and Hirono. It operates over 630 physical stores and more than 2,637 Robo Shops in over 20 countries as of the end of 2025, reaching audiences in 90+ countries through cross-border e-commerce.

Internship Overview

This role is based at the Culver City, California office, requiring onsite presence five days a week to support collaboration and maintain team culture. The position fosters a high-trust environment where employees are empowered to make decisions benefiting both the business and team.

Key Responsibilities

• Assist in planning and executing social media campaigns, product launches, and retail marketing initiatives focused on the Americas.
• Maintain campaign timelines, content calendars, and internal trackers to ensure timely project delivery.
• Coordinate communications with retail stores for social media campaigns, promotional activities, and content requests.
• Help prepare campaign summaries, presentations, and performance reports.
• Create and edit short-form video content for platforms like TikTok, Instagram Reels, and Stories.
• Contribute creative ideas for product launches, IP campaigns, retail promotions, and trending events.
• Draft social media copy, internal communications, creative briefs, and messaging for campaigns.
• Organize photo and video assets related to marketing campaigns.
• Support content production for retail events, pop-ups, store openings, creator visits, and product launches.
• Assist in preparing creative briefs, shot lists, production schedules, and manage shoot logistics.
• Coordinate with photographers, videographers, and vendors before and after production.
• Ensure proper organization and sharing of content deliverables internally.
• Monitor retail store social accounts for campaign involvement and brand consistency.
• Track social media trends relevant to POP MART’s products and IP to identify opportunities.
• Support community engagement by monitoring audience feedback and collecting social insights.
• Gather user-generated content and campaign highlights for internal reporting.

Learning Opportunities

• Gain experience in global social media operations and retail marketing execution.
• Develop skills in content production, shoot coordination, and influencer campaign support.
• Learn campaign planning, cross-functional collaboration, and short-form content strategy and analysis.
• Work alongside creative agencies, photographers, and content creators.

Preferred Qualifications

• Current student or recent graduate in Marketing, Communications, Digital Media, Advertising, Business, or related fields.
• Strong passion for social media, content creation, retail marketing, and pop culture.
• Experience creating TikTok and Instagram Reels content.
• Familiarity with editing platforms such as CapCut, Adobe Premiere Pro, Final Cut Pro, or Canva.
• Fluency or professional proficiency in Spanish or Portuguese is a notable advantage.
• Excellent organizational and project management skills with close attention to detail.
• Strong written and verbal communication abilities.
• Ability to manage multiple projects in a fast-paced setting.
• Interest in designer toys, collectibles, anime, gaming, fashion, or pop culture is beneficial.
• Photography or videography experience is a plus.
• Knowledge of social media analytics, scheduling tools, or content management platforms is advantageous.

Physical Requirements

• Ability to remain seated or stationary for extended periods while working on computer or office equipment.
• Capability to occasionally lift or move items weighing up to 25 pounds.

Additional Information

POP MART commits to providing equal employment opportunities regardless of race, religion, gender, national origin, age, disability, or any other protected status. Reasonable accommodations are available for applicants who require assistance during the application process. Background checks are conducted for Los Angeles and San Francisco applicants post-offer, complying with relevant legal requirements.

Compensation is location-dependent and based on knowledge, skills, and experience. This part-time internship supports professional growth with opportunities to lead and learn through hands-on training.