SEO Specialist

Job Overview

The SEO Specialist will spearhead the development, execution, and management of SEO strategies aimed at enhancing the visibility of the company’s digital assets. This includes both on-page and off-page SEO activities, conducting keyword research, performing technical audits, and working closely with content and marketing teams to maximize organic reach and engagement.

Key Responsibilities

• Conduct comprehensive keyword research and analyze data to uncover content optimization opportunities.
• Apply on-page SEO tactics such as optimizing meta tags, internal linking structures, and schema markup implementation.
• Carry out technical SEO audits and liaise with development teams to address issues affecting site speed, mobile usability, crawlability, and indexing.
• Oversee off-page SEO efforts including link-building and digital public relations initiatives.
• Monitor, evaluate, and report SEO performance utilizing tools like Google Analytics, Search Console, SEMrush, and Ahrefs.
• Keep abreast of updates in search engine algorithms, industry trends, and SEO best practices.
• Collaborate with content creators to design SEO-focused content strategies.
• Analyze competitors and market benchmarks to discover potential SEO opportunities.

Qualifications and Requirements

• Bachelor’s degree in Marketing, Communications, Information Technology, or a related discipline.
• Between 2 to 4 years of hands-on experience in SEO or digital marketing roles.
• Deep understanding of search engine ranking algorithms, critical SEO factors, and effective optimization methods.
• Proficient with SEO analysis and monitoring tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz.
• Familiarity with basic HTML, CSS, and content management systems including WordPress and Drupal.
• Strong analytical capabilities and reporting proficiency.
• Applicants must currently reside in Qatar.

Preferred Certifications

• Certification in Google Analytics (GA4)
• Training in Google Search Console
• HubSpot SEO Certification
• Certified SEMrush SEO Toolkit User
• Yoast SEO Certification for WordPress
• Advanced Google Ads Certification to support SEM coordination (advantageous)