SEO Specialist - Organic Lead Generation

About the Role

We seek a highly motivated SEO Specialist with 6-7 years of experience who can enhance organic lead generation for B2B SaaS products. The focus is on driving qualified traffic, improving search visibility, and converting visitors into qualified sales leads through strategic SEO efforts that yield measurable business impacts, rather than merely improving rankings.

Primary Responsibilities

• Design and implement comprehensive SEO strategies aimed at increasing qualified organic leads.
• Conduct in-depth keyword research emphasizing commercial and high-intent search terms.
• Perform thorough technical SEO audits and apply improvements to enhance website performance.
• Optimize website structure, internal linking, metadata, schema markup, and Core Web Vitals.
• Establish topical authority using content clusters, pillar pages, landing pages, comparison pages, and case studies.
• Collaborate with content, design, and development teams to produce SEO-optimized material.
• Plan and carry out ethical link-building initiatives via digital PR, guest posts, and outreach efforts.
• Monitor website metrics using tools such as Google Search Console, Google Analytics 4, Ahrefs, and SEMrush.
• Track progress of keyword rankings, site traffic, conversion rates, and organic lead generation.
• Analyze competitor SEO tactics to uncover improvement opportunities.
• Work closely with marketing and product teams to enhance conversion rates organically.
• Prepare detailed weekly and monthly SEO performance reports with actionable recommendations.

Required Skills & Experience

• Expertise in On-Page, Off-Page, and Technical SEO methodologies.
• Proficient use of tools including Google Analytics 4, Google Search Console, Ahrefs, SEMrush, Screaming Frog, and Google Tag Manager.
• Deep understanding of keyword intent, topical authority, E-E-A-T principles, schema markup, and Core Web Vitals.
• Experience shaping content strategies for B2B SaaS products.
• Familiarity with HTML, CSS, JavaScript, and website architecture from an SEO perspective.
• Knowledge of conversion rate optimization and SEO analytics.
• Strong analytical thinking and problem-solving abilities.
• Effective communication skills with stakeholder management experience.

Preferred Qualifications

• Background in B2B SaaS, HR Tech, Productivity Software, Cybersecurity, or AI products.
• Experience with international SEO targeting markets like the US, UK, Europe, Middle East, and APAC.
• Familiarity with WordPress or similar content management systems.
• Experience leveraging AI tools such as ChatGPT for SEO research, content brief development, and workflow automation.

Key Performance Indicators (KPIs)

• Growth in qualified organic leads.
• Improved rankings for high-intent keywords.
• Increase in organic demo requests and contact form submissions.
• Improved organic conversion rates.
• Growth in organic traffic from targeted geographic regions.
• Expansion in indexed pages and keyword visibility.
• Enhanced website health scores and Core Web Vitals.
• Quality and authority enhancement of acquired backlinks.
• Achievement of monthly SEO targets.

Candidate Profile

• Strong data-driven approach focused on delivering a positive return on investment (ROI).
• Capability to independently manage end-to-end SEO strategies.
• Proven success in driving organic business leads.
• Self-starter who is proactive and accountable for outcomes.
• Able to thrive in a dynamic, fast-moving product company environment.

Why Work With Us?

• Engage with cutting-edge AI-powered SaaS solutions.
• Opportunity to devise and lead SEO strategies from inception.
• Gain exposure to global B2B markets.
• Join a collaborative team environment with growth and leadership opportunities.