Senior Product Executive

About Novo Medisciences

Novo Medi Sciences Pvt Ltd is located at 40/B1, Shankar Smruti Apartment, Sir Bhalchandra Road, Behind Midtown Pritam hotel, Dadar-E, Navi Mumbai, India.

Job Summary

This role primarily targets candidates with experience in pediatric pharmaceutical product marketing, although other segments are also acceptable. The candidate will be responsible for developing brand strategies and managing the complete product lifecycle including pre-launch, launch, growth, and maturity phases. You'll be creating comprehensive marketing plans and campaigns while collaborating closely with medical, regulatory, sales, market access teams, and field force to ensure effective execution.

Roles and Responsibilities

• Formulate brand strategy and position the assigned portfolio effectively in the market.
• Oversee all stages of the product lifecycle from pre-launch through maturity.
• Develop and implement detailed marketing plans and promotional campaigns.
• Coordinate efforts between medical, regulatory, sales, market access teams, and field workforce for timely execution.
• Monitor market trends, competitor moves, and analyze sales data for insights.
• Manage budgets allocated for brand promotion and prepare forecasts accordingly.
• Drive new product launches and conduct field visits and training sessions.

Key Responsibilities

• Strategic: Segment the market and identify target groups, position the brand distinctively, conduct competitive analysis, and manage the overall portfolio.
• Tactical: Create campaigns including digital, print, and conference presence; develop sales force support materials such as visual and detailing aids; engage key opinion leaders effectively; plan detailed product launch activities.
• Analytical: Track sales performance, measure campaign ROI, assess market share, and forecast demand accurately.

Required Qualifications and Experience

Applicants must have a Bachelor of Pharmacy degree (B.Pharma) in any specialization. Candidates with B.Sc. or B.Pharma coupled with an MBA and a minimum of 2 years experience in pharmaceutical marketing (Product Management Team) are preferred.