Senior Manager, Email & SMS Marketing

About Ancient Nutrition

Ancient Nutrition focuses on delivering potent superfoods through easy-to-use supplements like collagen, protein, multivitamins, and probiotics, intended to enhance health and close nutritional gaps. The company embraces sustainability through regenerative agriculture, promoting richer soil and cleaner air to produce healthier ingredients. Our success depends on dedicated, talented individuals.

Role Overview

We are looking for an experienced Senior Manager to lead our Email and SMS marketing efforts for our direct-to-consumer (DTC) health and wellness brand. This role encompasses creating strategies, campaign execution, optimization, and analytics to boost customer lifetime value, subscription retention, repeat purchases, and engagement. Reporting to the Director of Growth, DTC, the candidate will oversee one internal team member, coordinate with external agencies, and collaborate across Creative, Customer Experience, Data, and ecommerce teams.

Primary Responsibilities

• Maintain the lifecycle campaign calendar and oversee communication cadence across email and SMS channels.
• Lead all aspects of campaigns including strategy, briefing, quality assurance, deployment, and post-campaign analysis.
• Operate hands-on within email service provider and SMS platforms as necessary.
• Work closely with Creative and Brand teams to craft engaging, conversion-driven messages.
• Manage deliverability and list hygiene to ensure optimal email/SMS health.
• Ensure compliance with privacy laws, consent requirements, and messaging regulations.
• Enhance CRM operational workflows and campaign execution processes.
• Develop and implement retention marketing strategies covering segmentation, personalization, and automation to increase customer lifetime value, repeat purchasing, and subscription retention.
• Design and optimize customer journeys including acquisition, onboarding, replenishment, win-back, upselling/cross-selling, and loyalty programs.
• Spot opportunities to improve retention metrics, reduce churn, and elevate subscription efficacy.
• Oversee process and technology enhancements for the email and SMS marketing teams.
• Create and implement a comprehensive testing plan for subject lines, offers, segmentation, send timing, creative assets, and customer journeys.
• Analyze campaign and retention results to provide actionable insights and performance reports.
• Track key performance indicators such as engagement, deliverability, and subscription health.
• Optionally manage direct mail campaigns targeted at enhancing subscription retention, reactivation, and VIP/LTV customer segments.

Candidate Profile

• 5 to 8+ years of experience in CRM, retention, lifecycle marketing, email marketing, or customer marketing within a DTC ecommerce environment.
• Minimum 2 years of direct responsibility for email and SMS marketing channels demonstrating measurable revenue growth.
• Proficient with major ESPs and SMS platforms like Klaviyo, Attentive, Postscript, Iterable, Braze, or equivalents.
• Experience with subscription or replenishment models, preferably in health, wellness, supplements, beauty, or packaged goods sectors.
• Expertise managing lifecycle strategies encompassing welcome/onboarding, replenishment, upsell, cross-sell, winback, and loyalty journeys.
• Ability to create and manage detailed marketing calendars and coordinate cross-functional campaigns.
• Prior leadership or people management experience.

Benefits and Work Culture

• Fully remote working environment open to candidates across the US and Canada.
• A dynamic yet relaxed atmosphere valuing hard work without micromanagement.
• Health insurance along with basic life insurance; access to vision, dental, and disability plans.
• Unlimited paid time off for salaried employees and generous PTO accrual for hourly staff.
• Paid parental leave for both maternity and paternity.
• Free products from Ancient Nutrition for employees passionate about healthy living.

Additional Information

If you believe you're a strong match for this position, please submit a compelling cover letter explaining your qualifications and motivation for joining the team. We thoroughly review each application.