Product Marketing Manager - Global Transfers

About Tabby

Tabby is dedicated to empowering individuals with control over their finances, counteracting traditional financial systems that often favor institutions over users. Established in 2019, Tabby operates across Saudi Arabia, the UAE, and Kuwait, serving millions of customers and numerous businesses through an all-in-one money app for sending, spending, and saving money transparently and flexibly.

Role Overview

As a Product Marketing Manager for Global Transfers, you will spearhead the introduction of a cross-border money transfer feature integrated into the trusted Tabby app. The role emphasizes understanding senders' unique motivations and concerns beyond typical shopping experiences, aiming to foster trust and convenience in an essential monthly transaction for millions in the UAE.

Key Responsibilities

• Lead end-to-end go-to-market strategies for the global transfer product, including market positioning, messaging, staged launches, and specific corridor planning.
• Conduct thorough qualitative and quantitative research to deeply understand senders' behaviors and needs, influencing both product features and marketing approaches.
• Drive user conversion by turning existing customers into first-time senders and encouraging repetitive transfer usage through coordinated lifecycle and performance marketing efforts.
• Create lasting brand associations with the emotional triggers behind transfers, moving beyond standard rate-focused marketing tactics.
• Manage the marketing budget across various channels and incentives, ensuring accountability for returns on investment.
• Maintain an expert understanding of the competitive landscape to produce actionable insights supporting product and marketing strategies.
• Collaborate effectively with the brand studio, performance marketing, lifecycle teams, and product to develop and launch initiatives.
• Implement comprehensive measurement frameworks prioritizing incremental impact, repeat engagement, and relevant performance metrics.

Qualifications and Expertise

• At least five years in consumer product marketing or growth roles focused on ownership of measurable outcomes rather than just assets.
• Proven experience launching new products in established markets by discovering unique differentiators beyond price.
• Ability to simplify complex topics such as foreign exchange, transactional fees, and settlement logistics into clear, trustworthy communication without misinformation.
• Strong comfort with data analytics including market sizing, cohort analysis, experimental design, and discerning genuine results.
• Excellent written communication skills to craft compelling arguments and narratives.
• Cross-functional collaboration skills, capable of engaging with product, engineering, and creative teams effectively.
• In-depth knowledge of the UAE market and diverse communities within it.
• Prior fintech or payments experience, particularly within regulated environments, is advantageous.

Employee Benefits

• Support for relocation to the UAE.
• Flexible work hours with an emphasis on autonomy and accountability.
• A professional setting that grants responsibility and influence from the start.
• Opportunities for career growth tied closely to work quality.
• Participation in the company's employee stock option program.
• Comprehensive health insurance coverage.
• Flexible perks allowance for personal priorities like health, education, or professional growth.