PR & Influencer Marketing Manager

About the Role

Join Impresario Handmade Restaurants as a PR & Influencer Marketing Manager where your expertise will help boost our renowned food brands across India. In this position, you will navigate the complex intersections of public relations, media, culture, and creator partnerships to ensure our restaurants remain top of mind in the most relevant and influential circles.

Key Responsibilities

• Discover and cultivate partnerships with influencers, creators, media personalities, key opinion leaders, and cultural figures from multiple cities.
• Lead influencer-driven campaigns tied to brand launches, menu introductions, special city events, collaborations, and various festive initiatives.
• Collaborate closely with PR and influencer agencies by briefing and guiding them, reviewing influencer lists, and ensuring outputs reflect our brand ethos authentically.
• Support press-related activities including communication, media outreach, press releases, listings, event invitations, digital community engagement, and editorial opportunities.
• Monitor and analyze media coverage, campaign results, influencer deliverables, content impact, and measure effectiveness in moving business goals.

Candidate Profile

• Proven experience in influencer marketing, creator partnerships, public relations, or brand communications sectors, preferably within hospitality, lifestyle, food, culture, fashion, or consumer goods brands.
• Deep familiarity with Instagram, content creators, trending media lists, launch schedules, and dynamic city cultural landscapes.
• Strong skills in writing compelling briefs, interpreting media plans, negotiating collaborations, managing agency relationships, and maintaining detailed knowledge about influencer preferences such as dietary choices.
• Well-organized multitasker capable of managing several campaigns simultaneously while understanding the importance of brand personality and engagement.
• Professional demeanor when interacting with journalists, warm and approachable communication style with creators, collaborative attitude with agencies, and poised under the pressure of event days.

Additional Information

• Position focuses on Influencer marketing, creator partnerships, PR coordination, press communication, agency management, and end-to-end campaign execution.
• Brands involved include SOCIAL, antiSOCIAL, Smoke House Deli, BOSS Burger, among others.
• Work location is Byculla, Mumbai.

Eligibility

Open to candidates who have completed any graduate degree.