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Role Overview

We are seeking a seasoned Performance Marketing Trainer with over 10 years of in-depth experience in digital advertising, lead generation, campaign optimization, and growth marketing. This role involves mentoring a diverse audience including students, professionals, startups, and entrepreneurs on implementing effective performance marketing tactics using key digital platforms.

Primary Responsibilities

Deliver comprehensive training on performance marketing strategies from start to finish.
Conduct live workshops and interactive sessions both online and offline.
Teach practical skills in setting up campaigns on Facebook & Instagram Ads, Google Search, Display & YouTube Ads, LinkedIn Ads, and retargeting efforts.
Explain and demonstrate lead generation techniques and optimizing conversions.
Instruct on creating effective landing pages, funnels, CRM integration, and automation processes.
Guide learners in budget management, campaign scaling, and increasing return on ad spend (ROAS).
Provide real-time case studies and share best industry practices.
Oversee assignments, review campaigns, and conduct performance audits.
Advise startups and business teams on customer acquisition methods.
Stay current with advances in AI tools and updates in advertising platforms.

Essential Skills and Expertise

More than a decade of experience in digital and performance marketing.
Proficiency in Meta Ads Manager, Google Ads, Google Analytics GA4, Google Tag Manager, LinkedIn Campaign Manager, YouTube Ads, conversion tracking, and pixel setup.
Experience working with lead generation, ecommerce, and funnel optimization strategies.
Understanding core metrics like CPL, CPA, CAC, ROAS, CTR, and conversion rates.
Practical knowledge of CRM platforms and marketing automation tools.
Strong communication and presentation abilities.
Previous experience coaching corporate teams or students is advantageous.

Preferred Industry Background

Educational Technology (EdTech)
Real Estate
Software as a Service (SaaS)
Ecommerce
Healthcare
Coaching and Consulting
Startup environments

Familiar Tools & Platforms

Meta Ads, Google Ads, LinkedIn Ads
HubSpot, Zoho CRM, HighLevel
Canva
ChatGPT & AI-driven marketing tools
SEMrush and Ahrefs

Trainer Attributes

Focus on practical applications and measurable ROI
Experienced with live project execution within the industry
Capability to break down complex ideas into understandable concepts
Energetic and captivating in teaching approach
Committed to mentoring and fostering growth

Additional Skills (Bonus)

Expertise in AI applications for marketing
Marketing automation and funnel creation
Copywriting and webinar marketing
Affiliate marketing and WhatsApp automation
Experience with corporate training programs, startup accelerators, digital marketing bootcamps, and real estate marketing teams

Performance Marketing Trainer Expert

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