Paid Media Specialist

About the company

Health with Bec is a rapidly expanding global women’s digital health brand created by nutritionist Bec Miller. The business supports women in achieving lasting weight loss through real food, gut health, and an anti-inflammatory method. It already has a highly engaged worldwide audience, successful products, and strong momentum as it continues to grow.

Role overview

The company is hiring a Paid Media Specialist to take charge of both the creative and performance direction for its paid advertising. You will work closely with the ads and marketing team, deciding campaign direction, offers, messaging, and the creative ideas that support growth in the next stage of the business.

Key responsibilities

You will lead the strategy and execution behind paid campaigns, analyse what is working and what is not, and turn performance data into better creative, targeting, and offer decisions. The role also involves creating and refining ad copy, directing content production, keeping testing active, and using AI tools to make workflows faster and more efficient.

Experience and skills

The ideal candidate will have strong expertise in Meta Ads at scale, including advanced testing methods and the ability to decide when to pause, expand, or refine campaigns. You should have managed six-figure monthly ad budgets and be able to point to measurable improvements in ROAS, CAC, and LTV. A strategic mindset combined with hands-on creative execution is essential, along with working knowledge of Google Ads, strong copywriting ability, and confidence briefing video, carousel, and static creative. Comfort using AI tools is important, and a genuine interest in women’s health and nutrition is mandatory.

Work setup

This is a fully remote role with a small, close-knit Australian team. The expected commitment is 3 to 4 days per week, or about 25 hours weekly.

Eligibility

Only candidates who are residents of Australia can be considered. Sydney-based applicants are preferred, though this is not essential. The role is for an in-house team member, so applications from agencies or agency representatives will not be considered.

Application process

Applicants should submit a CV, portfolio or examples of ad accounts managed, including creatives, budgets, and results, plus a short note explaining why the role is the right next step. Salary will depend on experience and will be discussed during the interview process.