Marketing Specialist

About TSL Group

TSL Group is a comprehensive Industrial Electronics Services provider operating across various sectors and maintaining five branches in Kuwait, Saudi Arabia, and UAE.

Role Overview

We are seeking a Marketing Specialist to lead and expand our social media presence and spearhead digital marketing initiatives from a remote setting. This position demands a creative, self-driven professional who can produce technically accurate and compelling content that simplifies complex industrial and automation concepts for our audience.

Key Responsibilities

• Oversee and enhance TSL’s social media channels on diverse platforms.
• Design, initiate, and refine Google Ads campaigns to achieve targeted outcomes.
• Implement SEO strategies to boost online visibility and organic traffic.
• Create technical content suitable for readers in engineering and industrial fields.
• Work collaboratively with teammates to align marketing strategies with organizational objectives and share performance insights.

Qualifications

• At least 3 years of professional marketing experience.
• Validated track record in managing social media accounts effectively.
• Direct experience in managing Google Ads campaigns.
• Good knowledge of SEO principles and practices.
• Strong aptitude for technical content writing.
• Educational background in Electronics Engineering or Automation is advantageous.
• Proficiency in Arabic language considered an asset.