Marketing Programs Manager

About RegASK

RegASK offers a specialized Agentic AI Regulatory Operating System tailored for life sciences and consumer product enterprises. Our platform merges AI-driven intelligence with expertise from over 1,800 regulatory specialists worldwide, enabling businesses to predict regulatory changes, understand their implications, and manage compliance activities across more than 160 markets. Serving departments such as Regulatory Affairs, Quality & Safety, Labeling, Packaging, R&D, and Legal, RegASK empowers companies to navigate regulatory complexities swiftly and confidently, transforming regulatory functions into strategic assets.

Position Overview

We are expanding our founding marketing team with the addition of a Marketing Programs Manager. This critical role entails full ownership of the event and program calendar, focusing especially on industry conferences, webinars, and association engagements that drive pipeline growth. There is no existing roadmap—you will establish processes, vendor partnerships, and scalable reporting systems that will underpin the marketing function's success.

Key Responsibilities

• Develop and manage the annual strategy for industry events, carefully assessing each conference’s potential for pipeline impact, audience alignment, and budget considerations to decide investment priorities.
• Engage directly with event organizers to negotiate sponsorship terms, speaking opportunities, booth locations, and attendee data access, aiming to secure advantageous rates beyond standard pricing.
• Oversee comprehensive event execution, coordinating logistics for booths and materials with design teams, preparing speakers, collaborating with demand generation for outreach, managing on-site activities, and ensuring timely lead follow-up.
• Monitor event ROI by calculating cost per opportunity and pipeline generated; discontinue low-performing events accordingly.
• Maintain ownership of the webinar series including topic planning with experts, speaker arrangements, production oversight, promotional activities, and post-event sales handoffs.
• Manage webinar platforms, show flow, and rehearsals to deliver consistently professional live sessions, and analyze attendee-to-meeting conversion rates to refine formats and content.
• Act as the operational representative for RegASK within relevant industry associations by managing memberships, commitments, and joint events or working groups; identify and execute co-marketing and speaking engagements within these organizations.
• Coordinate the creation of RegASK’s annual flagship gated content report, managing timelines, contributor collaboration, survey logistics, design and production scheduling, landing page deployment, promotional efforts, and tracking post-launch engagement, while editorial oversight remains with the content team.
• Establish a structured process to leverage customer advocacy by partnering with customer success teams to identify references, obtain approvals, arrange interviews, and sustain a pipeline of testimonials and case studies for marketing and sales use.
• Handle the scheduling and preparation logistics for industry analyst relations inquiries, submissions, and meeting cadence, supporting leadership’s ongoing relationships.
• Lead the consolidation and reporting of program performance metrics—pipeline sourced and influenced by events, webinars, and content projects—within CRM and marketing automation tools, collaborating closely with demand generation and business operations to maintain a unified pipeline view.

Candidate Requirements

• Between 5 to 8 years of experience in B2B field, event, or program marketing, preferably at SaaS or information service firms, with demonstrated success in building programs from the ground up rather than managing established ones.
• Strong familiarity with regulated sectors such as life sciences, food, cosmetics, or chemicals, having marketed specifically to regulatory, quality, compliance, or R&D professionals; an understanding of key industry conferences in at least one vertical is essential.
• Proven ability to negotiate effectively with event vendors and organizers, with documented achievements in securing favorable terms.
• Experience executing marketing programs on a multi-regional scale, including regions like APAC, Europe, or North America, and comfort managing asynchronous workflows across time zones.
• Proficient in managing and utilizing systems such as Salesforce, marketing automation platforms like HubSpot, webinar hosting tools, and project management software, creating operational trackers that teams can readily adopt.
• Adaptable to a founder-led, small team environment requiring high ownership, independent problem-solving, low ego, and a bias toward execution and delivery.

Additional Information

This role is based onsite in Singapore at RegASK’s premises. We welcome applicants who thrive in dynamic, entrepreneurial cultures and are passionate about leveraging AI and compliance excellence to drive enterprise transformation.

Application notice: Candidates interested in this position should apply directly. While all applications are appreciated, only shortlisted candidates will be contacted for interviews.