Marketing Officer – Training Services (Electrical/Water)

About Demoura Lawson Consulting

Demoura Lawson Consulting offers comprehensive support to organizations by crafting holistic strategies that enhance effectiveness, resilience, and long-term sustainability. The consultancy collaborates with leaders across various levels to incorporate health, safety, wellbeing, and environmental best practices into daily decision-making and operations. With offices located in the UK, Qatar, and Saudi Arabia, they serve a worldwide clientele with special concentration in the Middle East. Their team delivers initiatives across diverse cultural environments, advancing measurable gains in performance, compliance, and operational excellence. Consultants bring specialized experience in sectors such as Construction, Oil & Gas, Energy, Aviation, and Utilities, ensuring alignment with international standards alongside regional needs.

Role Overview

The Marketing Officer for Training Services, specializing in electrical and water domains, is a full-time, on-site position based in Doha, Qatar. This role entails promoting the company's training offerings in these sectors through planning and implementing marketing campaigns, handling promotional assets, and coordinating client outreach. Responsibilities include conducting market research to uncover opportunities and assess competitors, aiding pricing and positioning strategies, managing social media platforms to boost brand presence, generating marketing content, assisting in sales presentations, and cultivating relationships with corporate partners and trainees. Close collaboration with consultants and trainers to grasp service details, monitoring campaign outcomes, and compiling regular reports to guide strategic decisions are also fundamental to the role.

Qualifications and Skills

• Expertise in market research and data analysis to identify industry trends and client requirements within electrical and water training services.
• Proficient in marketing and sales techniques aimed at designing campaigns, supporting business growth, and converting prospects into enrolled participants.
• Strong written and verbal communication skills to develop clear messages, deliver compelling presentations, and engage effectively with diverse stakeholders.
• Social media marketing capabilities to oversee digital channels, craft engaging content, and increase brand visibility in target markets.
• Preferably holding a bachelor's degree in Marketing, Business, Communications, or a related discipline.
• Experience in professional training services, engineering, utilities, or related sectors, with a preference for exposure to the Middle Eastern market.
• Effective organizational abilities, meticulous attention to detail, and the capacity to collaborate in a multicultural work environment.
• Familiarity with marketing tools, customer relationship management systems, and Microsoft Office or equivalent software suites is advantageous.