Marketing Manager

About AEG

For over two decades, AEG has been a key player in revolutionizing the sports and live entertainment industries. They manage more than 300 venues worldwide, promote over 10,000 shows, and deliver upwards of 22,000 events annually, drawing over 160 million attendees. AEG is dedicated to innovation, artistic excellence, and community involvement, with commitments to diversity, inclusiveness, and environmental sustainability across its operations.

Role Overview

The Marketing Manager will oversee all marketing initiatives related to festival events on the company's calendar. Collaborating closely with artist management, radio and TV partners, and internal marketing teams, this role is tasked with crafting targeted marketing plans aimed at the appropriate audiences to drive ticket sales. The manager will create graphic content, manage budgets, and maintain engaging social media presence.

Key Responsibilities

• Develop and implement comprehensive marketing and promotion strategies in coordination with festival directors, talent buyers, and marketing leadership.
• Manage and account for marketing budgets, ensuring precise allocation to advertising and media channels; prepare advertising settlements post-event.
• Supervise official social media accounts, create compelling ad copy, and schedule advertisements tailored to targeted demographics.
• Monitor event performance and make strategic adjustments in response to evolving market trends and competition.
• Manage publicity efforts including press interviews, securing artist promotional appearances, and coordinating with management, labels, and PR agencies.
• Propose and negotiate promotional campaigns and advertising contracts with media partners.
• Continuously identify innovative marketing opportunities aimed at increasing ticket sales; stay updated on current marketing and social trends to generate fresh ideas.
• Collaborate with marketing peers and artist management to strategize impactful audience engagement methods; request various graphic assets for email campaigns, posters, social media, and radio use.
• Potentially oversee marketing interns and assistants.

Requirements

• Bachelor’s degree in Marketing, Business Communications, or Public Relations preferred.
• Between 4 to 6 years of relevant professional experience, including media buying expertise.
• Excellent communication and organizational abilities.
• Strong familiarity with social media platforms and digital marketing strategies.
• Proficiency with Photoshop and Microsoft Office applications.
• Demonstrated creativity and attention to detail with the ability to manage multiple concurrent tasks.
• Knowledge of the music industry and a genuine passion for music are preferred.

Compensation and Benefits

• Annual salary range: $71,000 to $90,176.
• Eligibility for bonuses per current bonus program requirements.
• Comprehensive full-time benefits including medical, dental, vision insurance, paid holidays, vacation and sick leave, employer-paid basic life insurance, optional life insurance, parental leave, 401k plan with 3% employer match, flexible spending and health savings accounts, and wellness programs.

Additional Information

AEG maintains the right to alter the job description or assign duties beyond the outlined scope at any time during employment. The organization is committed to an equal opportunity employment policy and does not discriminate based on legally protected characteristics. Work visa sponsorship is not provided for this position.