Marketing Lead - Global F&B Brand Growth

About the Company

Our client is an emerging and fast-expanding food and beverage brand based in Singapore, focusing on global scale primarily through distributor partnerships. Supported by leading international venture capitalists, this company is looking to appoint its inaugural Marketing Lead to spearhead brand development during a pivotal growth phase.

Role Overview

This position offers a unique chance to take full ownership and leadership responsibility, not merely maintaining an established brand but crafting and scaling its future in a dynamic, fast-paced environment without an established playbook.

Key Responsibilities

• Develop and execute comprehensive brand strategy and positioning as the company expands into new international markets.
• Lead integrated marketing campaigns across brand, trade, digital, and public relations to strengthen brand equity while driving sales and commercial outcomes.
• Collaborate closely with commercial and distributor teams to ensure brand strategies translate effectively into market actions suited for third-party partners as well as owned channels.
• Oversee allocation and management of the marketing and advertising budget, maintaining strong profit and loss accountability.
• Drive growth across digital platforms, social media, and eCommerce alongside traditional brand-building efforts.
• Engage regularly with company founders and investors, providing high visibility and influence at executive levels.

Candidate Profile

• Minimum 8 years of marketing experience within Consumer Packaged Goods (CPG), Fast-Moving Consumer Goods (FMCG), or consumer food and beverage sectors.
• Experience working across international markets, particularly beyond the Asia-Pacific region, including Europe, the United States, and the Middle East.
• Comfortable working in ambiguous environments with a strong entrepreneurial and builder mindset.
• Possesses a hybrid skill set combining strategic brand development with trade and commercial execution expertise.
• Proven track record of launching new brands, product lines, or entering new markets successfully.
• Direct experience collaborating with and managing distributor partnerships.
• Strong background in food and beverage or beverage categories.
• Experience managing agency relationships and external marketing partners.

Additional Information

Please be advised that due to a high volume of applications, only candidates selected for further consideration will be contacted.