Marketing Executive

About the Company

DAYDAY is an emerging women's lifestyle apparel brand focused on versatile, high-quality pieces designed for those who enjoy golf, tennis, and pickleball, offering styles that transition seamlessly from morning activities to social outings. As the brand launches its initial collection and community, early team members will have significant ownership and growth potential.

Role Summary

The Marketing Executive will act as the brand's creative heart by producing and managing social media content, especially on Instagram. This role involves content creation, running day-to-day Instagram activities, and coordinating photo and video shoots.

Key Responsibilities

• Developing social media material including photos and short videos consistent with DAY's understated and elegant style.
• Overseeing Instagram tasks such as posting, scheduling, writing captions, managing stories, and engaging with the online community through comments and direct messages.
• Organizing and overseeing photoshoots, collaborating with photographers and videographers on logistics and creative direction.
• Performing photo editing to ensure a clean, uniform look; basic video editing skills are a strong advantage.
• Maintaining a content calendar that aligns with product launches and events.
• Identifying trends and proposing new ideas to enhance DAY’s online presence.

Candidate Profile

• Possesses an acute eye for aesthetic details and brand consistency.
• Confident content creator comfortable appearing on camera.
• Well-versed in photo editing software such as Lightroom, Photoshop, or mobile equivalents.
• Efficient and dependable, capable of managing shoot days and adhering to schedules.
• Motivated learner eager to take guidance and evolve with the brand.
• Bonus skills include proficiency in shooting and editing both photos and videos.

Additional Information

• This position starts as a three-month contract, with the potential to convert to full-time based on performance and brand growth.
• Work is based onsite in Singapore, including shoot days at venues like golf and country clubs.
• Monthly compensation ranges from SGD 3000 to SGD 5000 depending on skills, especially in photo and video editing.

Application Process

Applicants should submit a portfolio or Instagram/content account showcasing their work along with a brief statement explaining their interest in DAYDAY.