Lead Generation Specialist

Role Overview

Join our team at WorldTech Square, Sector 83, Mohali as a Lead Generation Specialist focusing on B2B outreach. This full-time, in-office position requires working Monday to Friday and at least 1.5 years of relevant experience.

Key Duties

• Identify and research relevant business prospects and key decision-makers.
• Develop and manage targeted prospect databases.
• Implement cold email campaigns with diligent follow-up management.
• Conduct LinkedIn prospecting and outreach activities.
• Manage WhatsApp outreach and maintain follow-up communication.
• Run multi-channel cold outreach campaigns in a structured manner.
• Perform cold calls to qualify potential clients effectively.
• Maintain up-to-date lead and outreach records in CRM or Google Sheets.
• Monitor responses, qualified leads, meetings, and conversion rates.
• Experiment with messaging to enhance outreach effectiveness.
• Collaborate with sales and marketing teams to generate quality opportunities.
• Meet or exceed assigned lead generation and outreach goals.

Skills and Experience

• Minimum of 1.5 years experience in lead generation, B2B sales, business development, SDR/BDR, or cold outreach.
• Proficient in LinkedIn prospecting.
• Strong understanding of cold email outreach and follow-up techniques.
• Comfortable with cold calling and client communication.
• Preferred experience with WhatsApp outreach.
• Excellent research, prospecting abilities, and communication skills both written and verbal.
• Ability to identify the right decision-makers and maintain a target-driven follow-up approach.
• Self-motivated, takes ownership of lead-generation processes.

Preferred Tools

• LinkedIn and LinkedIn Sales Navigator.
• Apollo platform.
• CRM software applications.
• Email outreach tools.
• Google Sheets or Microsoft Excel.
• WhatsApp for outreach.
• Lead generation and automation software solutions.

Benefits and Work Environment

• Competitive compensation package.
• Incentives based on performance outcomes.
• Regular Monday to Friday work schedule.
• Collaborative and learning-friendly office atmosphere.
• Opportunities across diverse B2B industries.
• Use of modern marketing, sales, and AI-driven technologies.
• Possibilities for career growth aligned with performance.

Candidate Profile

The ideal candidate is proactive, confident, goal-oriented, and eager to initiate engagements with new prospects. If you excel at outreach, cold calling, and maintaining a robust B2B sales funnel, this role is well suited for you.

Work Details

Location: WorldTech Square, Sector 83, Mohali
Work Mode: In-office
Working Days: Monday to Friday