International Brand Marketing Manager

About Raising Cane's Chicken Fingers

Raising Cane’s Chicken Fingers offers irresistibly delicious chicken finger meals and is recognized for its exceptional crew and vibrant culture, embracing a "Work Hard. Have Fun." ethos. As a rapidly expanding restaurant brand, it is on course to become a Top 10 restaurant chain in the U.S. Every team member plays a vital role in sustaining this swift growth and long-term success. Now is an exciting opportunity to elevate your career by joining the team and helping Raise The Bar!

Role Overview

The International Brand Marketing Manager will drive the Raising Cane’s brand expansion worldwide by implementing brand strategy across multiple international markets, serving both corporate-owned and franchise restaurants. This role involves comprehensive market analysis, crafting and supporting marketing initiatives and campaigns, and coordinating creation of marketing resources in partnership with the UK Brand Marketing Director, international franchise partners, and other key groups. Additionally, the role leads training and onboarding programs for marketing personnel supporting company and franchise locations globally.

Key Responsibilities

• Maintain consistent global brand positioning while customizing marketing content to ensure cultural appropriateness; collaborate with regional marketing units and franchise marketing teams to keep brand messaging aligned.
• Perform multi-market research to discover growth opportunities, analyze competitors, and evaluate international consumer trends that inform program and campaign development.
• Collaborate with overseas teams and franchise partners to create and implement marketing plans and tools that enhance business outcomes.
• Direct onboarding, training, and continuous development of international marketing staff affiliated with both company and franchise operations.
• Supervise and assist in designing marketing materials and resources alongside Restaurant Support Office teams to suit company and franchise needs.
• Monitor marketing activities, providing strategic guidance to uphold brand standards and boost profitability.
• Foster robust partnerships and maintain open communication channels with international teams and franchise partners through regular collaboration.

Qualifications

• At least 5 years of experience in global or international marketing, with proven ability to collaborate effectively with internationally located teams.
• A bachelor's degree in Marketing or a closely related discipline.
• Excellent project management abilities, demonstrated in leading cross-functional initiatives from ideation to completion, managing deadlines, coordinating stakeholders, and driving results.
• Capable of juggling multiple projects in a dynamic environment with evolving priorities and timelines.
• Proficient in cross-cultural communication and teamwork, with aptitude for building relationships across diverse global teams and markets.
• Strong analytical and strategic mindset to evaluate market potential and campaign performance.

Travel Requirements

• Willingness and ability to travel domestically and internationally up to 30% of the time.

Additional Information

All applicant information will be treated confidentially in line with Equal Employment Opportunity (EEO) guidelines.

Terms and Legal Notice

Compliance with local laws is observed. Specifically, it is illegal in Massachusetts to require or administer lie detector tests during hiring or employment, and violations can lead to criminal and civil penalties.