Initiative Application (m/w/d) - Full-time / Part-time Marketing Role

Overview

Join flour Kassenlösung as a Marketing professional responsible for advancing our marketing strategies, managing budgets, and spearheading impactful campaigns. You will coordinate multi-channel B2B marketing efforts including social media, SEA, SEO, and analyze their success to optimize performance.

Key Responsibilities

• Enhance and monitor the effectiveness of marketing strategies continuously.
• Plan and oversee the marketing budget responsibly.
• Develop and lead impactful marketing projects and initiatives.
• Design and execute successful multi-channel B2B marketing campaigns across platforms like social media, SEA, and SEO.
• Evaluate campaign outcomes using tools such as Google Analytics and HubSpot to derive optimization strategies.
• Manage external marketing partners including agencies and freelancers.
• Maintain and improve the company's online presence on websites and various channels.
• Create target audience-oriented content tailored for diverse platforms.
• Collaborate closely with sales and other teams to align marketing strategies and boost customer retention.

Requirements

• Comprehensive marketing expertise both in theory and practical application.
• Several years of professional experience in B2B online marketing with a proven track record of planning and executing successful campaigns.
• Strong leadership and project management skills within a marketing context, including marketing analytics capabilities.
• Experience leading marketing teams effectively.
• Solid knowledge of design principles, graphic creation, and styling.
• Proficiency with Google Ads, Google Analytics, and HubSpot.
• High self-motivation and a proactive, hands-on approach.
• Strategic thinker with strong analytical skills and methodical working style.
• Fluent in German and very good command of English, both spoken and written.

Additional Preferred Qualifications

• Experience in the B2B software industry.
• Background in content marketing management.
• Familiarity with WordPress, Brevo, and major social media platforms.

Benefits

• Rapid career development in a dynamic environment, encouraging autonomy and continuous learning.
• An important and exciting role in a growing company with a startup mindset.
• Short decision-making paths, flat hierarchies, and a collaborative team atmosphere.
• Attractive salary package.
• A highly motivated work setting.

Application Process

If you are ready to advance your career with us, please send your complete application documents including cover letter, resume, and certificates stating your earliest possible start date via email.