Head of Product Marketing (Core)

Position Overview

As the Head of Marketing for Core Mining Products at GoMining, you will spearhead the marketing vision and commercial growth for the company's main offerings. This includes responsibilities over Digital Miners, hashrate upgrades, marketplace platforms, and the extended mining ecosystem that collectively generate the majority of company revenue and serve millions globally.

Key Responsibilities

• Formulate and implement GoMining's comprehensive global marketing strategy.
• Develop compelling product positioning, messaging, and value propositions that span across the product range.
• Create annual and quarterly marketing roadmaps that align with overarching business goals.
• Identify and prioritize key markets, customer segments, and avenues for growth.
• Lead the entire go-to-market approach for product launches, feature rollouts, pricing changes, and strategic campaigns.
• Coordinate cross-departmental launch execution involving Product, Marketing, Design, Analytics, and Operations teams.
• Maintain consistent messaging and branding across all customer interfaces.
• Manage the full commercial marketing funnel alongside Acquisition, CRM, Retention, Brand, and Product Marketing units.
• Optimize key metrics such as customer acquisition cost (CAC), lifetime value (LTV), conversion rates, retention, and revenue performance continuously.
• Collaborate closely with Finance to devise pricing strategies, assess unit economics, and plan commercial activities.
• Establish and monitor KPIs to evaluate marketing effectiveness across channels.
• Lead and cultivate a high-impact international marketing organization.
• Align diverse teams like Performance Marketing, CRM, Brand, Content, SEO, Community, Partnerships, and Product Marketing towards unified business objectives.
• Develop scalable planning and execution frameworks and processes.
• Coach marketing leadership and encourage strong cross-functional collaboration.
• Conduct customer segmentation, market research, and competitive analysis.
• Spot and pursue new growth potentials in diverse regions and consumer groups.
• Leverage customer insights and data analytics to enhance marketing results consistently.

Candidate Profile

• Minimum 8 years of experience in marketing, growth, product marketing, or go-to-market roles.
• At least 3 years of leadership experience managing marketing teams within fast-growing technology firms.
• Demonstrated expertise in designing and executing marketing strategies with global scope.
• Commercially driven mindset with thorough knowledge of funnel economics including CAC, LTV, pricing, retention, and revenue growth.
• Proven track record of leading product launches and integrated marketing campaigns.
• Experience in managing multidisciplinary marketing organizations.
• Strong analytical aptitude and capability to make data-informed decisions.
• Effective collaboration experience with Product, Finance, and Executive Leadership teams.
• Preferred Qualifications: Experience in fintech, cryptocurrency, Web3, or digital financial sectors; scaling global B2C products serving millions; working with marketplaces, loyalty programs, subscription-based products, or investment platforms; and launching products across multiple international markets.

Employee Benefits

• Opportunities for professional development, including full or partial sponsorship for training, conferences, and English language courses.
• Work-life balance with flexible hours, remote or hybrid work arrangements suitable for international teams.
• Generous paid time off comprising up to 20 vacation days, 8 company holidays, and 5 personal days annually.
• Formal recognition through structured performance reviews and team accolades.
• Engaging team culture featuring retreats at international venues such as company-owned apartments in Cyprus.