Head of Markets Strategy and Operations - APAC

Overview

Spotify's Asia Pacific region encompasses diverse and dynamic markets, including the rapidly expanding streaming sectors in Southeast Asia, music-focused audiences in Korea and Taiwan, as well as sophisticated audio markets in Australia and New Zealand. As one of Spotify's fastest growing regions, APAC is vital to the company's global expansion efforts.

Role Summary

The Head of Markets Strategy & Operations will be a key member of the APAC leadership team based in Singapore, reporting directly to the General Manager. This senior leadership role involves partnering strategically with the GM and collaborating across a lean regional structure to guide market planning, operational execution, and growth initiatives.

Key Responsibilities

• Lead the unfolding of APAC’s long-term strategic roadmap, crafting 1-, 3-, and 5-year plans jointly with the GM, Market Managing Directors, and global partners.
• Assess opportunities for market expansion, partnerships, product investments, and monetization through rigorous data-driven and scenario-based analyses.
• Define and evolve the region’s monetization approach, supporting subscription growth and emerging revenue channels while scouting for innovative income streams.
• Initiate and develop cross-market growth prospects drawn from insights about markets, creators, consumers, and competitors.
• Provide trusted and structured strategic counsel to the GM, offering clear recommendations supported by analytical rigor.
• Prepare polished executive presentations, strategic narratives, and decision-making resources for senior leadership, while scanning competitive, regulatory, and industry changes to deliver actionable intelligence.
• Manage the GM’s strategic operating agenda, including coordinating planning calendars, executive forums, and leadership decision processes.
• Collaborate with Market Managing Directors and Strategy & Operations counterparts to design and enhance planning cycles, quarterly business reviews, and operational rhythms.
• Develop performance frameworks, dashboards, KPIs, and planning tools that accelerate data-driven decision-making.
• Foster stronger collaboration between teams such as Music, Podcast, Marketing, Subscription Growth, Business Development, Product, Analytics, and Finance.
• Lead the AI-driven operational transformation across APAC by piloting and scaling impactful AI initiatives and facilitating adoption within the Markets Strategy & Operations community.
• Unify and support the APAC Markets Strategy & Operations network by exchanging best practices and promoting strategic and operational excellence.
• Mentor and develop Markets Strategy & Operations leaders to build leadership capability, encouraging a culture of curiosity, psychological safety, accountability, and continuous improvement.
• Represent APAC in global business, product, analytics, and finance forums to ensure regional insights inform worldwide priorities.

Candidate Profile

• A minimum of 12 years’ experience in strategy, business operations, or management consulting across multiple APAC territories.
• In-depth knowledge of APAC markets with exposure to Southeast Asia, South Korea, Australia, New Zealand, and global markets.
• Proven ability to craft and deliver long-term strategies in complex, fast-evolving, multi-country settings.
• Background or enthusiasm for media, technology, or consumer internet sectors.
• Understanding of subscription models, advertising frameworks, and commercial growth tactics, with experience in monetization evaluation and execution.
• Skilled in constructing advanced financial models and articulating complex concepts through impactful executive communications.
• Adept at simplifying complex data and insights into clear, persuasive strategic recommendations influencing senior stakeholders.
• Strong collaborator capable of building cross-functional, cross-cultural partnerships across time zones.
• Experienced user of AI tools to enhance strategic initiatives and committed to advocating AI adoption to enhance operational efficiencies.
• Fluent in English; proficiency in an additional APAC language is advantageous.

Work Location and Flexibility

• Position based in Singapore.
• The role offers flexibility to work from home with some requirements for in-person meetings.

Use of Artificial Intelligence in Hiring

AI technologies may assist the hiring process by evaluating applications, analyzing resumes, or assessing candidate responses. These tools support the recruitment team but do not replace human decision-making, which remains final. For more information on data processing related to AI, please contact the employer.

About Spotify

Spotify is the globe's leading audio streaming subscription platform, known for innovation and market leadership in music and podcast content.