ജോലി വിവരണം

Role overview

A growing drinks business is seeking a Head of Marketing to take full ownership of strategy and delivery as the company scales. The position combines building the marketing function, guiding the team, and producing measurable commercial outcomes.

Why this opportunity stands out

The brand already has strong momentum, established distribution, and ambitious growth plans.
It is recognised in the On-Trade, while the Off-Trade channel is beginning to gain awareness.
The company has the product and the people; what it now needs is a marketer who can attract market attention efficiently and avoid wasteful spend.
The focus is on smart decision-making, understanding where budget will have the greatest effect, creating effective campaigns, leading a team, and being accountable for results.

Key responsibilities

Shape the marketing strategy in partnership with leadership, covering direction, opportunity spotting, and brand positioning in a data-informed and commercially grounded way.
Plan and run integrated campaigns across On-Trade, Off-Trade, and direct channels, then launch, monitor, and improve them based on performance.
Protect and strengthen brand consistency so that packaging, social media, public relations, events, and retail presence all communicate the same story.
Review performance data carefully, identify what is driving results, and use those insights to refine future activity rather than relying on vanity metrics.
Lead and develop a small marketing team by providing guidance, support, and progression opportunities.

What the business is looking for

Solid FMCG background with proven success in challenger brands, including experience growing share against larger competitors.
Understanding of category dynamics, retailer relationships, and the commercial levers that drive volume.
Broad FMCG marketing experience, with hands-on involvement in campaign delivery, budget management, retailer engagement, and collaboration with sales teams.
Ability to distinguish between creatively appealing marketing and activity that genuinely performs in market.
Comfort with analytical thinking, making decisions with limited information, learning quickly, and balancing quality with pragmatism.
A collaborative, straightforward, and practical working style.

Package and working model

The salary for this role is £75,000 per year, plus bonus, pension, and private medical cover. The role follows a hybrid-style working pattern with 3 days per week in London.

Interview process

The hiring process consists of 2 stages: the first interview is virtual, and the second stage is an in-person presentation.

Accessibility and communication

The employer welcomes requests for adjustments to make the recruitment process more accessible and is open to feedback on how the experience can be improved. They also aim to respond to all applications as quickly as possible, with a focus on clarity, communication, and respect throughout the process.

Contact

For further discussion, contact Rich Howell at rich@marvelfmcg.co.uk.

Head of Marketing