Head of Marketing

About APPT

The Asia Pacific Padel Tour (APPT) is a leading padel tournament league operating across Asia and the Middle East. It offers structured events that combine competitive sport, lifestyle experiences, and community engagement. As a scalable sports intellectual property, APPT is building the padel ecosystem in one of the world's fastest-growing sports across emerging markets. In 2025, APPT delivered 18 events in 8 countries, and in 2026, it aims for over 25 events across Singapore, Indonesia, Thailand, Malaysia, India, Japan, Hong Kong, UAE, and Pakistan. Their flagship events generate impressive reach with over 2.3 million organic social views, 387,000 unique accounts reached, and more than 76,000 YouTube views per tournament.

Role Overview

The Head of Marketing will oversee the day-to-day implementation of APPT's brand and audience growth initiatives. This is an active role requiring the ability to transform strategic plans into consistent, high-quality content and campaigns that increase player registrations, enhance event-day involvement, and support commercial partnerships. The role involves close collaboration with the leadership team, which defines the overall marketing and commercial strategies.

Key Responsibilities

• Manage and execute content and social media campaigns across multiple channels to maintain and increase APPT's benchmark engagement levels.
• Design and implement acquisition campaigns to drive player registration in both professional and amateur divisions across different markets.
• Lead on-site marketing efforts during tournaments, including activations, capturing highlights, generating player-related content, and fostering community interaction.
• Coordinate the production of video highlights, player-focused features, and co-branded material that align with APPT’s premium brand standards.
• Support the commercial team by delivering sponsor-related assets and amplifying campaigns according to partner requirements.
• Track and report key marketing metrics such as registrations, reach, engagement, and watch time for each event.

Candidate Profile

• Possess 3 to 5 years of marketing experience, preferably within sports, events, lifestyle, or consumer brand sectors.
• Demonstrated strong practical skills in social media management, content creation, and digital campaign execution.
• Proven ability to grow audiences and convert reach into measurable user actions.
• Comfortable adapting to a fast-moving, high-growth environment with minimal existing infrastructure.
• Willing and able to travel regionally to attend events.
• Genuine passion for sports and community development; familiarity or enthusiasm for padel is advantageous.

Why Join APPT

• Opportunity to contribute to the marketing foundation of a pioneering sports IP at the forefront of padel's expansion in the Asia-Pacific region.
• Shape how millions across the region are introduced to the rapidly growing sport of padel.