Growth Marketing Associate

About Empire Health Labs

Empire Health Labs partners with healthcare SaaS founders, guiding organizations from Series A stage onward—including international businesses entering the US market—to develop effective go-to-market strategies and generate qualified sales pipelines. The team collaborates closely with healthcare SaaS firms, directly contributing to the creation of scalable growth engines tailored for long-term client success.

Role Overview

This full-time onsite position, located within the New York City Metropolitan Area, offers some flexibility for part-time remote work. The Growth Marketing Associate will support the design and delivery of demand generation and growth marketing campaigns across both digital and offline channels for healthcare SaaS clients. Key duties include conducting market and customer research, assisting campaign planning, managing marketing assets, tracking performance metrics, collaborating across teams, refining messaging, and continuously optimizing tactics to drive qualified leads.

Primary Responsibilities

• Produce engaging content in various formats, such as website copy, email sequences, social media posts, sales collateral, and case studies, utilizing AI-based tools to enhance quality and efficiency.
• Plan and execute outbound email campaigns with sequencing and personalized elements aimed at generating qualified sales opportunities.
• Develop and manage paid advertising campaigns on Meta platforms, overseeing budgets and optimizing spend to meet performance objectives.
• Oversee marketing operations and pipeline monitoring through GoHighLevel, coordinating campaign activities across digital channels.
• Support growth initiatives such as webinars, industry events, and digital campaigns directed at healthcare decision-makers.
• Collaborate closely with marketing, sales, and client teams to develop materials that advance the sales cycle and emphasize client value.
• Monitor marketing analytics, establish campaign KPIs, and make data-driven adjustments to improve outcomes.
• Perform comprehensive market and competitive analysis, including buyer profiling, to inform strategic positioning and growth tactics.
• Prepare detailed reports and maintain organized project documentation to ensure campaign delivery aligns with client expectations and timelines.

Qualifications

• Excellent verbal and written communication abilities, capable of delivering insights effectively to various stakeholders.
• Skilled in market research methods, including competitor analysis and customer data interpretation to guide growth efforts.
• Basic understanding of sales processes, with the ability to align marketing efforts with pipeline and revenue goals.
• Foundational marketing expertise with hands-on experience in campaign coordination and digital channels such as Meta advertising, outbound emails, and GoHighLevel platform.
• Proficiency in marketing analytics and campaign budget oversight, using performance data to steer optimizations.
• Strong project management capabilities, adept at prioritizing tasks, managing schedules, and coordinating cross-functional teams in a dynamic environment.
• Experience or keen interest in healthcare or B2B SaaS sectors is highly advantageous.
• Comfortable utilizing analytics tools including CRM systems, marketing automation platforms, and spreadsheets to support data-oriented decision-making.
• Bachelor’s degree in Marketing, Business, Communications, or related disciplines, or comparable professional experience.

Employee Benefits

• Competitive salary range from $90,000 to $110,000 annually, placing compensation at the top of the market.
• Equity participation starting on day one with the company.
• Comprehensive health benefits including dental and vision fully covered for employees.
• 401(k) retirement plan offering a diverse selection of funds.
• Fully paid parental leave benefits.
• Relocation assistance to New York City.
• Provision of necessary equipment without spending limits.
• Regular quarterly team outings to foster cohesion.

Additional Information

The company emphasizes hiring for cultural and personality fit, focusing on candidates' motivation and potential for both personal and professional development.