Facebook Ads Specialist for Australian Service-Based Businesses
Australian Capital Territory, Australia · Full Time
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- Experience
- Any
- Salary
- —
- Openings
- 1
- Posted
- 12 മണിക്കൂർ മുൻപ്
- Work mode
- In office
- Eligibility
- Candidates with a strong background in Facebook/Meta ad campaigns for service-based businesses, preferably with Australian market experience, are eligible. Those primarily experienced with eCommerce or Shopify campaigns should not apply.
- Resume
- Required to apply
Where you'll work
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Job description
About the Role
We are seeking an experienced Facebook Ads Specialist to join our expanding team, working mainly with Australian service-oriented and trade companies. This position focuses on lead generation for local service providers such as electricians, plumbers, HVAC, roofing, and cleaning businesses. Note that this role is not suitable for those whose expertise is predominantly in Shopify or eCommerce campaigns.
Responsibilities
- Design, manage, and optimize advertising campaigns on Meta platforms including Facebook and Instagram.
- Drive high-quality lead acquisition for local service industries.
- Experiment with new creative ideas, audience targeting, offers, and conversion tactics.
- Continuously monitor and enhance campaign performance.
- Identify and resolve issues in underperforming campaigns.
- Collaborate with team members to develop innovative lead generation strategies.
- Provide clear and concise campaign performance reports along with actionable recommendations.
Requirements
- Demonstrated experience running Meta Ads specifically for service-focused businesses.
- Familiarity with Australian market and businesses is highly advantageous.
- In-depth knowledge of lead generation advertising campaigns.
- Experience operating Instant Forms, Website Conversions, Messenger, and WhatsApp campaigns.
- Strong analytical skills to interpret campaign data and implement strategic optimizations.
- Fluent English communication, especially in writing.
- Dependable internet access with consistent communication capabilities.
Preferred Experience
- Working with Australian trades such as electricians, plumbers, HVAC, and roofing companies.
- Managing localized lead generation campaigns.
- Proficiency with Meta Pixel and Conversion API setups.
- Optimizing landing pages for better conversion rates.
- Integrations involving CRM systems and lead tracking tools.
Important Notes
- Applicants primarily experienced in eCommerce or Shopify store advertising should not apply.
- Applicants lacking experience in generating leads for service businesses are discouraged from applying.
- Providing examples of past lead generation campaigns is mandatory.
Application Instructions
- Submit a brief introduction along with your resume.
- Include a portfolio or case studies demonstrating Meta Ads successes with service-based clients.
- Specify industries you have worked with and typical Cost Per Lead (CPL) metrics if available.
- Begin your application with the word "LEADS" to confirm you have carefully read this description.
Employment Details
- This is a casual, project-based role.
- Workload fluctuates according to client demands and active projects.
- No guaranteed fixed weekly hours are provided.
- Successful candidates may receive ongoing project work as our client base expands.
- Opportunity to grow with a dynamic company focused on AI and automation serving Australian businesses.