ജോലി വിവരണം

About Sundays for Dogs

Sundays for Dogs is a founder-led company dedicated to transforming pet food, enabling dog owners to enjoy more meaningful moments with their pets. Our product is human-grade, air-dried dog food designed to promote longevity and vitality. We prioritize a collaborative team culture founded on low ego, high ownership, transparent feedback, creative problem-solving, and maximizing output efficiently.

Based in Cleveland, Ohio, our team is distributed across the U.S., working remotely daily but convening quarterly in person to strengthen relationships. Our business model is DTC subscription-based, and we're entering a phase of exciting growth as we expand offerings, innovate, and cautiously enter new channels — all with a focus on intentional scaling.

About the Role and Team

The Marketing department at Sundays merges creativity and strategic insight to shape our customers' experiences. This newly created position, Director of Performance Creative, aims to exponentially increase ad production—from 20 to 1,000 new ads monthly—while maintaining high ad quality and ensuring diverse formats, sources, and audience segments.

Reporting to the VP of Growth Marketing and collaborating as a peer with the Director of Growth and Creative Director, you will serve as the executive producer overseeing our creative engine. Your responsibility is to establish a system that generates a broad variety of creative content from multiple sources—internal strategists, influencers, and agencies—and utilize performance data to objectively evaluate and select the best content for Meta platforms.

Key Responsibilities

Drive primary quarterly metrics: ad volume, quality (hook rate, CAC, performance), and diversity (format, source, audience cohort).
Act as executive producer by managing the flow of creative content and deciding which materials are published.
Analyze performance metrics to identify top-performing creatives and integrate insights back into the creative process in real-time.
Recruit and lead a team of full-stack creative strategists, each responsible for concept, shoot, and edit of ads.
Establish a dedicated editing team to prevent bottlenecks in production.
Develop and expand the TikTok Ambassador Program, including hiring a specialized manager.
Maintain and manage relationships with external creative and influencer agencies while transitioning towards ownership of a creator network.

Success Milestones

Within 3 months: Hire initial creative strategists; establish metrics dashboard; rapidly increase ads from baseline.
By 6 months: Set up editing team and TikTok manager; initiate ambassador program; scale output to hundreds of ads monthly.
By 9 months: Reach team capacity in multiple cities; approach 1,000 ads monthly with precise CAC and hook rate reports.
By 12 months: Engage nearly 2,000 TikTok creators; operate a smoothly integrated, decentralized creative system across multiple sources.

Desired Qualifications

Over 8 years in large-scale creative production, performance marketing, or content operations—experience in DTC or subscription businesses advantageous.
Proven expertise managing decentralized creative workflows with multiple creators, freelancers, or agencies simultaneously.
Demonstrated experience building and scaling teams of creatives capable of independently concepting, filming, and editing.
Strong proficiency analyzing performance metrics like hook rates, CAC, and overall ad performance to guide creative decisions.
Knowledge of TikTok creator or ambassador programs and experience developing owned creator networks instead of outsourcing.
Capability to manage external agency relationships within a comprehensive in-house strategy.
High enthusiasm for generating a large volume of content and relying on data over intuition to identify success.

Director of Performance Creative