Director, Demand Generation

Role Overview

Our partner company is hiring a Director of Demand Generation in Canada. This is a senior, highly hands-on marketing leadership position focused on building scalable demand programs that generate leads, MQLs, and pipeline while supporting revenue growth across both new business and expansion opportunities.

The role is centered on improving the full top-of-funnel motion through data-led strategy, campaign execution, testing, and continuous optimization. You will work closely with Sales, Revenue Operations, Business Operations, and Marketing to connect demand generation activity to measurable business outcomes. In addition to core demand programs, you will help shape field marketing and event-led initiatives that speed up deal cycles and deepen customer engagement. This position is best suited to someone who combines strategic thinking with strong execution skills and enjoys working in a fast-moving SaaS environment.

Core Accountabilities

• Lead the overall demand generation strategy with a focus on growing leads, MQLs, and pipeline across acquisition and expansion motions.
• Plan, launch, and improve integrated campaigns across paid, organic, and experimental channels.
• Oversee paid media efforts with external agencies and hold partners accountable for performance and iteration.
• Drive field marketing efforts such as conferences, executive-level events, and programs designed to accelerate pipeline.
• Create forecasting models for leads, MQLs, and pipeline to improve visibility into performance and key growth drivers.
• Explore and validate new growth channels through structured testing and experimentation.
• Own campaign operations, including lead routing, flow, and data quality, in partnership with Sales and Revenue Operations.
• Work closely with Sales and Business Operations to ensure demand generation activity is aligned with revenue goals.

Requirements

• At least 5 years of experience in demand generation or growth marketing, ideally in a B2B SaaS company.
• A demonstrated history of influencing pipeline, MQL volume, and revenue outcomes through multi-channel programs.
• Strong analytical ability, including forecasting, funnel analysis, and turning performance data into action.
• Experience running paid media campaigns with agencies or other external performance partners.
• Practical experience with marketing automation tools, CRM platforms, and lead lifecycle processes.
• Ability to work independently while balancing strategy and day-to-day execution.
• A strong testing mindset with experience validating and scaling new channels or tactics.
• Effective collaboration skills across Marketing, Sales, and Revenue Operations.
• Nice to have: familiarity with research-oriented audiences or related SaaS markets.

Benefits

• Competitive pay package with base salary, commission, and equity potential.
• Medical, dental, and vision coverage, plus support for mental health.
• Flexible remote setup with opportunities to work across global teams.
• Generous paid time off and a flexible vacation approach.
• Paid parental leave and family-oriented support benefits.
• Stipend for home office setup and support for remote work expenses.
• Access to wellness, learning, and professional growth programs.
• Equity participation in a high-growth, venture-backed organization.

Application Handling

This role is being promoted on behalf of a partner employer, which manages the application review and the next stages of the hiring process. Candidate screening is conducted through an AI-assisted matching workflow before the shortlist is passed to the hiring company. Final interview, assessment, and hiring decisions are made by the employer’s internal team.

Privacy and Data Use

By applying, you agree that the recruiting partner may process your personal information to assess your candidacy and share relevant details with the employer. This is based on legitimate interest and pre-contractual processing where applicable under data protection laws such as GDPR. You may request access to, correction of, deletion of, or objection to the use of your data at any time.

AI tools may be used to assist with parts of the recruitment workflow, including application review, resume analysis, response evaluation, and identification of potential inconsistencies or verification signals. These tools support the recruiting process but do not replace human judgment. Final hiring decisions are made by people.