Digital Marketing Specialist

About Torrid

Torrid fosters a culture that values inclusivity, diversity, and openness, emphasizing continuous empowerment, recruitment, training, development, and retention of its workforce. This inclusive environment supports diverse backgrounds and perspectives, essential to the company's overall success.

Role Overview

As a Digital Marketing Specialist at Torrid, you will play a key role in developing and managing digital marketing strategies focusing on Affiliate Marketing, Paid Search, and Product Listing Ads (PLA)/Shopping. Your efforts will center around driving customer acquisition, retention, revenue growth, and maximizing return on ad spend (ROAS) through data-centric campaign management and strong collaboration with various teams.

Core Responsibilities

• Manage and optimize the affiliate marketing program, including relationships with publishers, promotional planning, campaign rollout, and identifying growth opportunities for partners.
• Track and analyze affiliate performance indicators such as revenue, ROAS, customer acquisition, traffic quality, and partner productivity.
• Recruit, onboard, and activate affiliate partners that align with Torrid’s brand identity and customer base.
• Implement and enhance Paid Search and Google Shopping/PLA campaigns targeting branded, non-branded, and category-specific efforts.
• Monitor campaign budgets, pacing, keyword performance, search trends, bidding approaches, and refine product feeds for optimization.
• Identify, test, and optimize opportunities to improve traffic quality, conversion rates, ROAS, and efficiency of customer acquisition.
• Analyze campaign data to generate actionable insights, prepare reports, forecasts, and track budgets across digital channels.
• Support A/B testing efforts across ad copy variations, landing pages, audience segments, and bidding models.
• Collaborate with internal teams including Creative, E-Commerce, Analytics, CRM, Merchandising, and Digital Marketing to support unified campaigns and promotional events.
• Coordinate with external agencies and platform vendors to ensure accurate campaign execution, tracking, and comprehensive reporting.
• Ensure messaging consistency, targeted outreach, and seamless customer experience across all digital platforms and touchpoints.
• Stay updated on industry trends, platform changes, competitor strategies, and adopt emerging best practices in digital marketing.

Qualifications and Experience

• Between three to five or more years of professional experience in digital marketing, especially performance or e-commerce marketing.
• Direct experience managing Affiliate Marketing, Paid Search, and/or Google Shopping campaigns is mandatory.
• Preference for candidates with experience in retail, fashion, or e-commerce sectors.
• Proficiency with digital advertising platforms such as Google Ads, Google Merchant Center, Microsoft Ads, Impact, CJ Affiliate, Rakuten, or similar tools.
• Strong analytical capabilities to interpret complex data and deliver actionable marketing insights.
• Experience using tools like Excel, Google Sheets, and digital reporting software efficiently.
• Comprehensive understanding of key digital marketing metrics including ROAS, CPA, CTR, CPC, conversion rate, and customer acquisition costs.

Benefits and Perks

• An inclusive workplace culture where diversity is embraced and individuality is valued.
• Competitive salary package ranging from $75,000 to $81,000 annually, including 401(k) with company matching and eligibility for performance-based bonuses.
• Extensive wellness benefits covering medical, dental, vision, and Flexible Spending Accounts.
• Substantial 50% employee discount plus access to exclusive employee-only sales events.
• Paid time off of up to 32 hours annually to volunteer within the community.
• Tuition reimbursement opportunities to support continuing education.
• Employee Assistance Program offering support for personal and family issues such as legal, financial, and mental health consultations.
• Additional discounts on cell phones, computer purchases, entertainment tickets, and more.
• Pet insurance coverage for employees’ furry family members.
• Professional growth opportunities enabling career advancement at different levels within the organization.
• Work alongside industry-leading executives contributing positively to the lives of women worldwide.

Equal Employment Opportunity and Compliance

Torrid is an Equal Opportunity Employer, committed to non-discrimination based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected category. The company provides reasonable accommodations upon request for applicants with disabilities. Torrid participates in the E-Verify program to confirm employment eligibility.