Digital Marketing Executive

Overview

Leadsense Media India Private Limited is seeking an accomplished Digital Marketing Executive to design, implement, and enhance digital campaigns aimed at generating high-quality leads and maximizing ROI. The role demands expertise in paid advertising, social media management, analytics, and automation techniques.

Key Responsibilities

• Plan and manage comprehensive digital marketing initiatives across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and others.
• Focus on generating qualified leads while adhering to target Cost Per Lead and Return on Ad Spend metrics.
• Oversee social media accounts including Facebook, Instagram, LinkedIn, YouTube, and X to boost engagement and brand presence.
• Develop strategic campaigns for student admissions, lead acquisition, and brand enhancement.
• Collaborate with content and creative teams to produce engaging ads, landing pages, and promotional materials.
• Track and analyze campaign performance using tools like Google Analytics, Meta Business Suite, Google Tag Manager, and custom dashboards.
• Conduct SEO keyword research and implement best practices to increase organic traffic.
• Execute email marketing, WhatsApp messaging, and marketing automation strategies.
• Run A/B testing on ads, creatives, and landing pages to optimize conversion rates.
• Manage marketing budgets ensuring optimal utilization of spend.
• Analyze competitor strategies to uncover potential growth opportunities.
• Produce regular performance reports for management review.
• Work closely with admissions and sales teams to enhance lead quality and conversion outcomes.

Required Skills

• Proficiency in Google Ads and Meta Ads Manager platforms.
• Strong understanding of SEO, SEM, and content marketing methodologies.
• Experience with Google Analytics 4 and Google Tag Manager tools.
• Knowledge of lead generation funnels and techniques for conversion optimization.
• Familiarity with CRM software and marketing automation platforms.
• Excellent analytical capabilities and report generation skills.
• Strong communication and presentation skills.
• Creative and data-centric approach to problem solving.
• Ability to juggle multiple campaigns simultaneously.

Preferred Qualifications

• Bachelor's degree in Marketing, Business Administration, Computer Science, or related discipline.
• Relevant certifications such as Google Ads or Meta Blueprint are advantageous.
• Prior experience in EdTech, education marketing, or lead generation is preferred.

Performance Indicators

• Volume of qualified leads generated.
• Cost Per Lead (CPL) management.
• Lead-to-admission conversion success rates.
• Return on advertising spend (ROAS).
• Growth in website traffic and engagement.
• Click-through and conversion rates.
• Overall campaign return on investment.
• Social media engagement and organic search growth.

What We Provide

• Competitive remuneration with performance-based bonuses.
• Opportunity to collaborate with top-notch educational institutions.
• Support for continuous learning and obtaining certifications.
• Prospects for career advancement in digital marketing and performance strategy.
• A dynamic and innovative workplace culture.