Digital Marketing Executive

About NearWear

Nearwear is a hyperlocal platform focused on discovering and delivering fashion based in Guwahati. We collaborate with local branded apparel stores, prominently featuring Sohum Shoppe on G.S. Road, offering well-known brands like Levi's, Allen Solly, Van Heusen, KAZO, Madame, and Celio to customers with convenient access to mall fashion.

Role Overview

The Digital Marketing Executive will be responsible for planning and managing Nearwear's daily Instagram and Facebook advertisement content, including posts, reels, and stories. The role involves designing straightforward, brand-consistent graphics using Canva or similar software to support promotional campaigns and composing engaging captions.

Coordination with retail partners such as Sohum Shoppe is key for content, promotional activities, and inventory management. Supporting the implementation and oversight of Instagram/Facebook Shopping through the Shopify platform is expected. The role may also involve assisting with occasional offline or in-store promotional events.

Candidate Profile

Applicants should have between one to two years of direct experience managing social media for brands, stores, or small enterprises and be proficient with design tools like Canva and basic content scheduling. Strong command of written English and a keen sense for visual details are essential. Independence, ownership of tasks, and initiative beyond basic instructions are highly valued.

Experience or familiarity with Shopify and the fashion or retail marketing sector is advantageous.

Why Join Us

• Opportunity to take real ownership of the digital presence in a growing brand within an early-stage startup environment.
• Close collaboration with the founder, gaining insights into broader business and marketing strategies.
• Dynamic and engaging workplace where contributions are visible and have significant impact.