Digital Marketing Executive

Role Overview

Gouda Ramesh ENT Hospital seeks a dynamic and inventive Digital Marketing Executive to enhance the hospital's recognition, boost patient inquiries, and strengthen its online footprint through platforms like social media, Google, and video marketing.

Key Responsibilities

• Develop and oversee the hospital's presence on Facebook, Instagram, YouTube, and Google Business Profile.
• Produce and publish daily content including posts, reels, and educational materials for patients.
• Capture and edit short videos utilizing a smartphone.
• Manage and optimize advertising campaigns on Meta (Facebook/Instagram) and Google Ads.
• Enhance visibility on Google Maps and handle Google Reviews.
• Create promotional materials such as posters and banners using Canva.
• Craft captions in both English and Telugu for various content.
• Track website and social media metrics through analytics tools.
• Collaborate with medical staff to document surgeries, hospital events, and collect patient testimonials with consent.
• Drive marketing for health camps, seasonal initiatives, and special hospital services.
• Stay informed about the latest digital marketing trends and AI technologies.

Required Qualifications and Competencies

• Proficient with Meta Ads and Google Ads platforms.
• Experience with Canva, CapCut, or equivalent editing software.
• Fundamental skills in photography and videography.
• Knowledge of SEO strategies and Google Business Profile optimization.
• Familiarity with AI tools including ChatGPT.
• Effective communication abilities in Telugu and English.
• Basic skills in Excel and reporting.

Preferred Education and Experience

A Bachelor's degree in Marketing, BBA, MBA, Mass Communication, or a related discipline is preferred. Candidates with 1 to 3 years of digital marketing experience, particularly within healthcare, will be advantaged.

Performance Indicators

• Growth in patient inquiries derived from digital marketing efforts.
• Monthly increase in social media followers and audience engagement.
• Consistent production and publication of quality reels and posts.
• Improvement in quantity and quality of Google Reviews and average ratings.
• Rising website traffic and more appointment bookings.
• Enhanced return on advertising spend (ROAS).

Compensation and Benefits

The monthly salary ranges from ₹20,000 to ₹35,000, depending on experience and performance. Additional incentives are provided for achieving marketing objectives.

• Work opportunity with a premier ENT hospital.
• Hands-on experience focused on healthcare-related marketing.
• Access to training in AI tools and advanced digital marketing techniques.
• Prospects for career advancement within the organization.

Work Location and Conditions

This is a full-time position based in Hanamkonda and Kukatpally, with possible travel between both branches as needed.