Digital Marketing Executive
Mona Generator Services Private Limited
Delhi-NCR, India · Full Time
Be the first to apply
- Experience
- 1–3 yrs
- Salary
- INR 15,000 – INR 30,000 / month
- Openings
- 1
- Posted
- 3 മണിക്കൂർ മുൻപ്
- Work mode
- In office
- Education
- Bachelor's degree
- Resume
- Required to apply
Sign in to tell us what does and doesn't work for you here — it sharpens every match we show you.
Job description
About the Role
We are seeking a Digital Marketing and SEO Executive to oversee and enhance the company's online presence. This role involves generating high-quality leads, boosting search engine rankings, and independently managing paid advertising campaigns to drive business growth.
Key Responsibilities
- Plan and implement digital marketing campaigns aimed at lead generation and sales growth.
- Create, manage, and optimize advertisements on Meta platforms including Facebook and Instagram.
- Design and oversee Google Ads campaigns such as Search, Display, and lead generation initiatives.
- Monitor key campaign performance metrics like cost per lead (CPL), click-through rate (CTR), conversion rate, and return on investment (ROI).
- Perform keyword research and apply effective on-page and off-page SEO strategies to enhance website visibility and organic traffic.
- Manage and expand presence on social media platforms including Facebook, Instagram, LinkedIn, and YouTube.
- Collaborate with content and design teams to produce creative advertisements, videos, posts, and promotional content.
- Develop landing pages and generate strategies for lead acquisition.
- Track lead data and campaign effectiveness using tools such as Google Analytics, Google Search Console, and Meta Business Suite/Ads Manager.
- Compile regular reports detailing digital marketing performance.
- Analyze competitor activities, market trends, relevant keywords, and explore new opportunities in digital marketing.
- Continuously test marketing campaigns to optimize lead quality and minimize acquisition costs.
Required Skills and Qualifications
- Proven hands-on experience with Meta advertising platforms (Facebook and Instagram Ads).
- Strong practical knowledge of Google Ads, including different campaign types.
- Solid understanding of SEO principles and keyword research methodology.
- Familiarity with digital analytics tools such as Google Analytics and Google Search Console.
- Experience in lead generation and performance-driven marketing.
- Understanding of social media marketing and content promotion strategies.
- Analytical capability to interpret campaign data and implement optimizations.
- Effective communication and reporting skills.
- Independence in managing multiple concurrent campaigns.
Preferred Qualifications
- Bachelor's degree in Digital Marketing, Marketing, Business, or related fields.
- Certifications in Google Ads, Meta Ads, SEO, or other digital marketing disciplines are advantageous.
- Demonstrated experience handling paid advertising campaigns is preferred.
Work Environment and Benefits
- Opportunity to work in a growing power solutions and generator industry.
- Gain experience with both B2B and B2C digital lead generation projects.
- Performance-linked career advancement opportunities.
- Professional, cooperative, and supportive office environment.
Additional Details
Location: Nirman Vihar, Delhi (Onsite)
Employment Type: Full-Time
Experience Required: 1 to 3 years
Salary Range: 15000 to 30000 INR per month
Preferred Candidate: Those with substantial practical experience running Meta and Google Ads campaigns.
Minimum education
Bachelor's Degree