Demand Generation Manager

About Balto

Balto leverages artificial intelligence to support contact center agents with real-time coaching, improving conversations and business outcomes. As a leader in AI-driven performance coaching, Balto is rapidly expanding and pioneering new standards in the contact center industry.

Unlike typical tech startups, Balto is transforming workplace dynamics by automating repetitive tasks through AI, enabling employees to focus on impactful work. The company emphasizes core values such as strategic success orientation, customer-centric innovation, open communication, continuous personal and professional growth, ownership of work, and gratitude within the team.

Benefits include fully remote work across the United States, a collaborative AI-focused team, clear career progression, comprehensive healthcare, 401(k), unlimited paid time off, learning stipends, among others.

Role Overview

As a Demand Generation Manager, you'll spearhead the development and execution of demand generation programs from scratch, enhancing outbound initiatives in collaboration with the Business Development Representative (BDR) team. The role involves ownership of end-to-end marketing programs focused on driving pipeline and revenue through data-driven approaches such as A/B testing and campaign scaling.

Key Responsibilities

• Lead multi-channel campaigns to generate consistent and substantial pipeline growth.
• Design effective lead nurture workflows focused on quality over quantity.
• Collaborate closely with Sales teams to convert Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs) and revenue.
• Manage webinar projects comprehensively: technical setup, content creation, promotion, attendance tracking, and timely post-event engagement.
• Co-develop outbound strategies with Sales and BDR teams, integrating intent data and account-based marketing techniques to enhance outreach success.
• Maintain and execute Balto’s social media strategy, coordinating content calendars and daily postings.
• Implement rapid experimentation through A/B tests on headlines, emails, landing pages, calls to action, and outbound sequences to optimize conversion rates.
• Oversee HubSpot marketing automation including workflows, data hygiene, attribution tracking, and performance reporting.
• Develop go-to-market plans, customer stories, and launch materials that effectively communicate Balto’s value proposition.
• Lead special projects such as launching chatbots and testing new marketing channels with a focus on pipeline impact.

Qualifications and Desired Attributes

• 3 to 5+ years experience in demand generation or B2B SaaS marketing, preferably including marketing operations.
• Highly meticulous with an eye for detail, ensuring quality and accuracy in all communications and campaign elements.
• Passionate about building new marketing initiatives rather than merely maintaining existing ones.
• Proven experience managing webinars from planning to post-event lead nurturing.
• Experienced in collaborating with Sales and BDR/SDR teams on outbound strategies, including account targeting and sequence development.
• Proficiency in managing social media presence and growing followers organically.
• Strong skills in HubSpot, landing page builders like WordPress, and analytics platforms.
• Hands-on experience with A/B testing campaigns and messaging.
• Exceptional copywriting abilities focused on conversion rather than just creativity.
• Data-driven mindset with a dedication to achieving measurable marketing results.
• Deep familiarity with AI technologies, including creation and deployment of GPTs, AI-driven automations, and application of AI in marketing operations.

Preferred Additional Skills

• Experience in B2B SaaS or contact center industries.
• Basic knowledge of SQL or data analysis.
• Competence in account-based marketing and using intent data.
• Developing a personal marketing brand or community presence.

Work Environment and Culture

The ideal candidate excels in autonomous roles, values scientific approaches to demand generation, is resourceful and collaborative with sales teams, and desires to contribute to building impactful technology.

Assessment and Compensation

The hiring process includes virtual interviews and practical assignments to assess problem-solving, strategic planning, and communication skills.

This is a full-time, remote position limited to candidates within the United States, offering an annual salary between $120,000 and $130,000, with occasional travel requirements.