Creative Strategist

Role Overview

The Herbalist is seeking a Creative Strategist to lead the creative vision behind our paid advertising campaigns. This role involves shaping the ad angles we explore, crafting compelling hooks, and developing detailed briefs for our internal design, video editing, and copywriting teams on a weekly basis. Unlike a traditional creative director, this position demands a deep obsession with understanding what drives ad success and scalable growth through data-driven testing and creative iteration.

Key Responsibilities

• Manage and innovate creative testing strategies including ad angles, hooks, formats, and targeting audiences.
• Produce clear and precise briefs that guide the work of designers, video editors, and copywriters.
• Collaborate weekly with the media buyer to analyze ad performance and refine briefs based on insights.
• Maintain accountability for all briefed campaigns by tracking metrics such as test win rates, hook effectiveness, and click-through rates.
• Increase volume of creative output without compromising quality.
• Develop and organize a comprehensive creative library documenting every test and learning.
• Plan and prepare campaign creative for major events, including Black Friday promotions.

Candidate Requirements

• At least 3 years of experience managing performance-driven creative campaigns in e-commerce or direct-to-consumer brands.
• A portfolio demonstrating successfully scaled ad campaigns supported by measurable results.
• Proven experience directing teams including designers, editors, and user-generated content (UGC) creators.
• Strong communication skills paired with the ability to iterate quickly.

Preferred Qualifications

• Background in health, wellness, or nutritional supplements sectors.
• Experience managing or briefing UGC creator networks.
• Familiarity with media buying platforms such as Meta and Google.

Ideal Candidate Profile

• An individual who seeks responsibility for tangible results rather than just creative output.
• Someone who prioritizes empirical testing over subjective opinions.
• A professional passionate about crafting exceptional creative briefs.

About The Herbalist

The Herbalist is dedicated to providing affordable, superior nutritional supplements to empower people globally. We believe quality nutrition unlocks energy, purpose, and happiness, allowing individuals to reach their fullest potential.