Creative Product Operations Manager - Singapore

About the Role

Join the Creative Product Operations team at TikTok, where innovation fuels advertising creativity. This team develops cutting-edge technical solutions for creating, interpreting, and optimizing ad creativity aimed at empowering advertisers, creators, and ecosystem participants. The focus is on delivering engaging creative experiences and driving innovation in both ad tech and the creative industry globally.

Key Responsibilities

• Lead the deployment and adoption of TikTok products such as TikTok One, Creator Marketing, and TikTok Symphony in the Singapore market by analysing local needs, defining unique selling points, and crafting market-specific strategies for growth.
• Manage the creative requirements of advertisers in Singapore and collaborate across regions as necessary.
• Develop AI-powered creative and marketing strategies for creators, and convert these strategies into scalable go-to-market playbooks and frameworks that generate measurable business results.
• Work closely with cross-functional teams including Sales, Product Management, Research & Development, and Data Science to identify market opportunities, influence product development, and promote increased product usage.
• Coordinate internal teams to create new collaboration models, sales enablement frameworks, and cross-team initiatives to ensure seamless execution and better alignment.
• Utilize data and insights to become a strategic creative consultant, understanding TikTok trends, formats, subcultures, and crafting culturally relevant creative solutions for clients.
• Build and enhance data systems and feedback mechanisms to guide decision-making and improve performance and growth.

Qualifications

• A minimum of five years' experience in creator marketing, AI-related creative products, or product operations within advertising or technology sectors, preferably with familiarity in Southeast Asian markets.
• Proficient in product go-to-market strategies, driving adoption, and scaling product initiatives.
• Strong analytical abilities to convert datasets into insights, actionable stories, and recommendations.
• Curious and knowledgeable about the creator economy, TikTok trends, subcultures, and generative AI creative technologies.
• Excellent communication, stakeholder engagement, and project management skills with a capacity to manage ambiguity and align cross-functional teams.
• Self-motivated, adaptable, with a global outlook and the ability to collaborate effectively across different regions and departments.

About TikTok

TikTok is a frontrunner in short-form mobile video, inspiring creativity and joy globally. Headquartered in Los Angeles and Singapore, it operates offices in many major cities worldwide fostering a diverse and innovative work environment.

Why Work With Us

TikTok promotes a culture of curiosity, humility, and impact in a rapidly advancing tech company. Every challenge is met with resilience and a mindset of constant growth, enabling team members to achieve significant breakthroughs and unlimited possibilities.

Diversity & Inclusion

TikTok is devoted to cultivating an inclusive workplace where diverse skills, experiences, and perspectives are celebrated. The company actively works to reflect the diverse communities it serves, fostering a supportive and accessible platform for all employees.