Coordinator II - Athletics Marketing Coordinator

About the Role

This full-time position at Sam Houston State University's Department of Athletics involves planning and executing marketing, promotional, and ticketing initiatives to boost attendance and enhance the fan experience at collegiate sports events. The role reports through the Integrated Marketing Communications Division and requires oversight of various campaigns improving brand presence.

Key Responsibilities

• Design and execute marketing and promotional strategies aimed at increasing event attendance and enriching the fan experience for athletic events.
• Supervise and coordinate student workers, part-time personnel, and interns, including responsibilities such as recruitment, training, scheduling, task delegation, and conducting performance evaluations.
• Lead team meetings and training to align staff with department objectives, ensuring smooth game-day operations and special event support.
• Develop detailed game-day scripts covering music direction, video presentations, public address announcements, and coordination with spirit squads to deliver engaging experiences.
• Facilitate revenue growth by managing sponsorship activation and in-game presentations.
• Serve as the primary contact for campus spirit groups and student organizations; organize event entertainment such as halftime shows and national anthem performances during home games.
• Collaborate with sports teams and third-party partners to build seasonal promotional packages and publish content across social media platforms.
• Partner with the Ticket Office to craft and implement sales campaigns for season tickets, individual games, and group sales.
• Work alongside communications, media production, ticketing, and event management units to prioritize fan satisfaction at all events.
• Coordinate with on- and off-campus vendors to produce promotional materials while adhering to budget constraints.
• Maintain organized records of marketing activities, staff schedules, and attendance statistics for evaluation and reporting.
• Perform other related duties as assigned to support the Athletics marketing mission.

Candidate Requirements

• Hold a bachelor's degree in Business, Marketing, Management, Communications, Public Relations, Sports Management, or a related discipline.
• Have at least two years of professional experience in a relevant field; experience within collegiate athletics is advantageous.
• Demonstrate strong organizational skills and the ability to lead teams with a commitment to exceptional customer service and quality output.
• Exhibit excellent verbal and written communication skills and the capability to work effectively in a dynamic, fast-paced environment with detail orientation.
• Possess knowledge of local, state, and federal regulations as related to university operations.
• Show proficiency or familiarity with Adobe Creative Suite and Microsoft Office tools; experience with related software is preferred.

Additional Information

The role is categorized under Paygrade 9 according to the university's salary scale. This position requires compliance with background checks in line with institutional policy for security-sensitive roles. Sam Houston State University emphasizes equal employment opportunity and fosters an inclusive work environment that is free from discrimination and bias across various protected categories. The university promotes a smoke and drug-free workplace and operates as an "at-will" employer. Candidates may review salary details via the university’s official salary documentation link.

About Sam Houston State University

Established over 140 years ago, SHSU is committed to academic excellence, civic engagement, and community service. The university supports over 22,000 students and offers various undergraduate, graduate, and doctoral programs. It is recognized nationally for its valued educational offerings and dedication to preparing students for impactful careers and service-oriented lives. Bearkat Athletics, competing at NCAA Division I level, forms a vital part of the university community, enhancing the student experience both academically and athletically.