Content Manager (Social Media)

About Club Athletic

Club Athletic is a private fitness membership concept built to be more than a traditional gym. The experience centers on structured training in squads, strong coaching, and a social atmosphere that helps members stay consistent and feel connected. Alongside workouts, the community extends into run club meetups, social gatherings, brand partnerships, and citywide moments that strengthen the sense of belonging. The team is ambitious, detail-oriented, and fast-moving, with a culture that values ownership, fresh ideas, and meaningful contribution.

About the Role

This position is a hands-on, execution-focused role where you will work with a camera in hand. You will be the main creative force behind Club Athletic’s organic and paid social content, combining content production, community casting, and channel execution. Partnering directly with the Marketing Director, you will turn brand direction into real content across Instagram and TikTok and support everything from partnership campaigns to new-studio launches and weekly member storytelling.

This role is centered on execution rather than strategy. You will be responsible for bringing the plan to life.

Core Responsibilities

• Plan and produce weekly iPhone and mid-level video shoots at Club Athletic studios, and capture candid content during workouts, runs, and social events, averaging at least 15 shooting hours per month across 4 or more days.
• Create and pitch content ideas for Instagram and TikTok for approval.
• Develop scripts, shot lists, and creative briefs for all social content.
• Edit video assets, including color work and audio polishing.
• Produce paid-content assets, including light UGC edits intended for paid use.
• Manage the daily running of Instagram and TikTok, including posting, scheduling, audience engagement, and trend monitoring, aligned to the marketing calendar.
• Prepare and share weekly performance updates covering reach, saves, shares, and follower growth.
• Identify, source, and coordinate UGC creators from within the Club Athletic community.
• Handle studio access and shooting schedules around class times, and manage briefs and deliverables through final handoff for paid usage.
• Keep the content asset library organized and current.
• Create simple design pieces in Canva for social posts, campaign materials, and in-studio collateral such as signage and flyers.
• Coordinate delivery of creative outputs with external vendors like photographers, videographers, and designers when larger-scale production is needed.
• Execute creative assets for partnership campaigns, including co-branded content, graphics, and social posts, based on provided briefs.

Scope Boundaries

• You will not own brand strategy, creative strategy, or social media strategy.
• High-end production video is handled by an external agency.
• Paid media buying and optimization are outside the scope of this role.
• Conversion metrics such as CAC, CPL, and booked calls are not part of this role’s ownership.

Requirements

• You should be a fitness enthusiast who is genuinely excited to participate in the Club Athletic environment as both a team member and a member.
• You are expected to train with the community and understand the lived experience of being in the room, in the squad, and in the grind.
• Strong hands-on ability with iPhone video, DSLR or other mid-fi camera equipment, microphones, and lighting is essential.
• You should be comfortable editing video and handling color grading and audio work using CapCut, Premiere, or similar tools.
• You need working knowledge of Canva for simple graphic design and templated assets.
• You should have a strong social-first creative instinct and think in hooks, not broad campaigns.
• You must be highly organized and able to manage a shoot calendar, content archive, and UGC tracker at the same time.
• You should be proactive and independent, bringing ideas forward without waiting to be told what to do.
• You need deep familiarity with Instagram and TikTok, including formats, trends, and algorithm behavior.
• Previous exposure to fitness, sports, or community-driven brands is a plus.

Benefits

• Medical, dental, and vision coverage offered at a competitive level.
• 401(k) retirement plan.
• Free Club Athletic membership.
• Annual salary range of $70,000 to $75,000.

Additional Information

This is a full-time onsite role based in New York, NY. The position is centered on active content production, community engagement, and social channel execution for Instagram and TikTok.