Content Creator

About WPP Production

WPP Production unifies all of WPP's content producers, studios, and craft experts into a global, connected organization. Combining exceptional human skill with advanced technology, it creates, designs, and delivers multi-channel content at scale. This company embraces cross-border collaboration and utilizes deep craft knowledge to power marketing in today’s AI-driven, always-on environment.

About WPP

WPP is a trusted global growth partner to top brands, offering media intelligence, creativity, next-gen production, enterprise solutions, and strategic advice—all supported by talented professionals and an innovative marketing platform called WPP Open to help clients navigate change and achieve growth.

Work Model

WPP embraces a hybrid work style to encourage creativity, teamwork, and connection, expecting teams to be in office approximately four days per week. Flexibility and accommodations can be discussed during the recruitment process to meet individual needs.

Role Overview - Content Creator

The Content Creator will develop engaging, social-first content across platforms like TikTok, Instagram, and YouTube for diverse clients. This role blends creative ideation with hands-on production abilities to create culturally relevant, authentic, and platform-specific content quickly and effectively. Collaboration with clients, creatives, strategists, and production teams is integral to ensure content drives engagement and aligns with brand goals.

Key Responsibilities

• Develop and tailor social-first content appropriate to formats and best practices on various social media channels, including emerging platforms.
• Plan, film, and edit outstanding social content with the ability to feature as presenter or voice talent when required.
• Stay continuously informed on social trends, cultural events, platform changes, and creator behaviors to seize timely content opportunities.
• Generate innovative ideas and content concepts that align with brand strategies yet remain authentic for social audiences.
• Manage the entire content creation cycle from ideation through production to publishing.
• Capture high-quality photo and video content in diverse formats, adapting methods to platform needs and deadlines.
• Edit social content efficiently to deliver top-quality assets under tight turnaround times.
• Work closely with creatives, strategists, production teams, and clients to ensure campaign alignment and brand consistency.
• Handle multiple content streams concurrently, prioritizing effectively in fast-paced settings.
• Attend shoots, events, and activations to produce real-time content.
• Deliver all content punctually, on brief, and to a high creative standard.
• Bring fresh perspectives and innovative content methods that boost client engagement and campaign success.
• Maintain clear and effective communication with internal teams and external stakeholders throughout projects.
• Propose new strategies to increase client satisfaction and strengthen relationships.
• Explore and develop additional opportunities from initial ideas through delivery.

Reporting & Collaboration

This role reports to the Executive Producer and requires close collaboration with creatives, strategists, producers, photographers, directors, editors, and clients. Success depends on strong teamwork, creative initiative, and the ability to independently produce content rapidly without sacrificing quality.

Candidate Requirements

• Proven track record creating engaging social media content, preferably within agencies, production houses, publishers, brands, or as content creators.
• Passion for social media, digital culture, and content production.
• In-depth understanding of platform characteristics, audience preferences, and content trends.
• Ability to quickly identify and respond to emerging trends and cultural moments creatively.
• Excellent skills in content ideation.
• Experience independently planning, filming, and editing social content.
• Competence in both mobile content creation and, ideally, professional-quality capture.
• Strong editing proficiency with software such as Adobe Premiere Pro, After Effects, or CapCut.
• Capacity to work swiftly and deliver quality content within demanding timeframes.
• Outstanding organizational and project management capabilities.
• Knowledge of content performance metrics and methods to optimize content for engagement and reach.
• Familiarity with new technologies, creator ecosystems, AI-powered creative tools, and evolving content forms.
• Excellent communication and ability to manage relationships with stakeholders internally and externally.

Why Join WPP Production?

Join a global-scale content production company that merges world-class talent, cutting-edge studios, and advanced technology to tackle the most complex creative challenges. Enjoy a collaborative, boundaryless workspace that values craftsmanship, encourages innovation, and uses AI and next-generation tools to enhance human creativity. Benefit from diverse projects, worldwide career opportunities, and the power of WPP’s extensive network to grow your skills and make impactful work across all channels.

Inclusion Policy

WPP is an equal opportunity employer committed to ensuring a respectful, inclusive atmosphere where everyone has equal chances for growth and advancement regardless of personal attributes.